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Peet's Coffee founder passes
Alfred H. Peet, 1920-2007. The founder of Peet's Coffee passed away recently, and over 400 customers posted comments on the Peet's company blog. That's quite a legacy.
On a related note, from last year, ideas for improving the customer experience from a customer who once had an exemplary experience at Peet's:
I was voted "customer of the week" by the staff two months after moving to Lake Merritt based on the following wonderfully subjective criteria: "You have to come in a lot and we have to like you." They took a Polaroid snapshot of me and placed it on the counter, gave me unlimited free drinks all week and generally made me feel like a cherished celebrity. It wasn't forced, and I didn't have to punch out 250 boxes of a "frequent buyer card" to attain the honor.
