All projects: Gel, Jobs, Good Todo, Games, Uncle Mark, Blog, Bit Literacy
The New Yorker nails book publicity
Masterful New Yorker piece reflecting the trend of book publishers to leave all publicity to the author:
If you already have a blog, make sure you spray-feed your URL in niblets open-face to the skein. We like Reddit bites (they're better than Delicious), because they max out the wiki snarls of RSS feeds, which means less jamming at the Google scaffold. Then just Digg your uploads in a viral spiral to your social networks via an FB/MS interlink torrent.
Yes, it's a humor piece. No, it's not too far from the truth.
Also read Secrets of book publishing I wish I had known, in which I describe some of the same problems in publisher/author contracts. (Summary: If you're going to have to blog for publicity yourself, you might as well self-publish.)
(Thanks to Erin McKean for the pointer.)
