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Shake Shack 1, fast food 0
Congrats to Danny Meyer and Randy Garutti on the NYT article on Shake Shack (emphasis mine):
...to comprehend the prudent and eccentric global-expansion vision of Shake Shack, Danny Meyer's mini-chain of burger-and-custard stands, it is useful to consider the essence of contemporary American fast food."The whole experience is to cram people into a cookie-cutter space, to feed them as many unhealthy calories as possible -- then get them to leave," said Mr. Meyer, the president of the Union Square Hospitality Group and the Yoda of Shake Shack. "That stripping away of human experience? That is where fast food went astray."
Danny spoke at Gel a couple of years ago - here's the video - and Randy Garutti runs a Day 1 tour (coming up again at Gel 2010) that lets attendees experience the hospitality that Danny talks about.
