Good Experience Blog: March 2008

New RSS address

by Mark Hurst

March 09, 2008

Good Experience has a new RSS address. Please change your subscription to...

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(We also have a redesigned website, too. Check it out.)

# Posted in Quick Posts

Geek humor for the weekend

by Mark Hurst

March 07, 2008

Some geek humor for the weekend: "HTML Tags and Text I Hope I Never Write."

P.S. Sorry posts have been slow; working on something here that I'll be sharing next week, I hope -

# Posted in Quick Posts | Comments (0)

Balloon panzer

by Mark Hurst

March 05, 2008

Interesting art: balloon panzer. Click links up top to see the slideshow of what happened next.

(thanks, bb)

# Posted in Quick Posts | Comments (0)

On the "digital sabbath"

by Mark Hurst

March 04, 2008

Mark Bittman, whose food writing I've enjoyed for some time in the New York Times, admits that he has a problem: too much information and no way to deal with it.

His solution? Declare a digital "sabbath": no e-mails, no Blackberry, no electronic media of any kind, for one day a week.

After several months, it's beginning to pay dividends. As Bittman says, "nothing bad has happened while I’ve been offline; the e-mail and phone messages, RSS feeds, are all there waiting for me when I return to them."

This would be a good first step for many people - after all, over 40% of surveyed workers feel they are nearing the "breaking point" from their information overload.

And yet.

Even with a digital sabbath, people are still overloaded and stressed six days out of seven. Wouldn't it be better to solve one's overload permanently? Especially as information overload increases, people will be looking for a better solution than a temporary respite, once a week.

They may not know it now, but millions of people are in dire need of the basic skills of managing information - what I write about in Bit Literacy, though there will surely be other books soon on this same topic.

A sabbath is good and healthy, but people really need help on the other six days of the week.

# Posted in Bit Literacy | Comments (11)

Radio interview of your humble scribe

by Mark Hurst

March 03, 2008

tbm-logo.jpgInterview on the BusinessMakers radio show about my work at Creative Good and Good Experience. Here's the mp3, if you prefer that.

(Thanks to Russ and Kenn for doing such a good job on the production.)

# Posted in Quick Posts | Comments (0)

Seth from Honest Tea responds

by Mark Hurst

March 03, 2008

Here's a response from Seth, cofounder of Honest Tea, to What's better: pure or big?

- - -

Hi Everyone,

Not trying to crash the party, and I appreciate/agree with most of the opinions but did want to comment on two points. The first is the opening assumption that Honest Tea is compromising "just a little bit, we promise." I know it's early in our partnership with Coke, but I challenge someone to find a way that Honest Tea has compromised its product or behavior since the deal was finalized with Coke. There has not been any discussion about us making our product less organic, sweeter than our 17-50 calories taste profile or less Fair Trade certified. In fact, this year we're introducing new Fair Trade varieties, two new 17-calorie teas (which is on the lower end of our spectrum) and also introducing two new "Green Energy" teas where we pay offsets to support wind power in exchange for the energy we consume to produce those drinks.

The other question that was raised was whether there was precedent for a big company being made better after swallowing a smaller fish. For me the most immediate example that comes to mind is when Groupe Danone (Dannon) bought majority control of Stonyfield Farm. I am most familiar with what happened there because Stonyfield's CE-Yo, Gary Hirshberg, is on Honest Tea's board. Danone is now launching more organic products around the world, and my conversations with Danone's top management make it clear that they have swallowed not only Gary's yogurt but also his vision for sustainability. Last year Danone announced a major partnership with Grameen Bank and Nobel Prize winner Muhammad Yunus to invest in microenterprise in Bangladesh (more this page.)

Finally, it's also important to recognize that Stonyfield has continued to drive change in the natural foods industry since their deal with Danone -- they were the first to reduce packaging by eliminating plastic lids, and in 2007 they converted their entire product line to USDA Organic certification.

- Seth from Honest Tea

- - -

(Please post comments on the original column's comment board.)

# Posted in Resources

NY Job Opening: DraftFCB New York (Sr. UX Architect)

by Mark Hurst

March 03, 2008

Company: DraftFCB New York
Title: Senior User Experience Architect
Location: New York, NY

Draftfcb seeks dedicated and motivated senior-level information design professionals who are interested in advancing their skills and career. You will develop well-conceived and successful information design solutions for our clients based on thorough audience research, business and functional requirements.

Email resume and samples to renetta.welty@draftfcb.com.

# Posted in Job Openings



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