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July 21, 2003 06:00 AM

Broken: Magazine subscription card

Paul Schreiber sends in his coworker's rant:

Both these subscription cards came from two copies of the June 2003 issue of MacWorld magazine.

The top one ($34.97/year) was in the issue I subscribe to.

The bottom one ($19.97/year) was in the newsstand issue.

Broken: Penalizing repeat customers.

Posted in Advertising , Misc

Comments:

This has been a staple of the magazine business for at least 40 years. The solution is simple. Don't renew, become a new subscriber every year! It's even cheaper when you do via Publisher's Clearing House or similar sweepstakes type operations...

Posted by: Charlie Richmond at November 5, 2003 01:29 PM

Not a very "Courteous" rate if you ask me =)

Thanks for the tip.

Posted by: Josef at November 6, 2003 04:11 PM

what do you expect? macs cost a fortune, so their magazines may cost a lot too..

Posted by: Eric at July 18, 2004 01:15 AM

that was for two years! duh! the bottom one was for 1 year!duh!dont you read!

Posted by: blah at July 30, 2005 04:41 PM

If you look at the top one, it's $34.97 for one year and for the stand, $35.97 for two years. Duh! Don't you read!

Posted by: seiji at October 30, 2005 08:25 PM

Well apparently YOU can't read:

The top one:

2 years: 59.97

1 year: 34.97

The bottom:

2 years: 35.97

1 year: 19.97

For one dollar more, you can get another year from the newsstands

Posted by: Aguy at February 28, 2006 05:44 PM

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