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December 16, 2003 03:48 AM

Broken: Regal Cinemas' points program

Evelyn Wells writes:

Regal Cinemas has a "Crown Club" that lets you earn points whenever you buy tickets, and the points add up to little freebies (popcorn, drinks, tickets). This is all fine, but the thing I think is broken is that it only lets you earn up to 10 points a day (1 point for every dollar). I almost always go with my sweetie, so we buy two tickets, which adds up to more than $10 even for a matinee. So, instead of feeling rewarded, I feel cheated! I'm sure this wasn't what they intended. It seems like it would be just as easy to have a "two ticket" limit per day, instead of a $10 limit.

Here's a link to the web page explaining the details:


P.S. I just went to their web site to see if I could also send this feedback to them directly. They do have a form, but the comment section is limited to 255 characters! WHY do companies allow this? It's so stupid... Just another case of programmers doing UI design.


Not to pick too many nits on a site like this, but it sounds more like DBA doign UI not a programmer. for a form like that, it wouldn't be a programmer's care of the length, but he was probobly told that that column is only 256 wide.

Posted by: araboth at December 16, 2003 11:28 AM

Plus, the programmer may have been told to only make the form allow so many characters, so that the support personell (assuming there are any) wouldn't have to read long complaints.

Posted by: theplustwo at December 16, 2003 02:41 PM

It's kind of a broken policy, anyways. I mean, the goal of a "rewards" program is to get people to spend more money, right? If two tickets maxes out the daily point value already, then the incentive to spend more money (by buying snacks and stuff) disappears, right? So essentially, they're giving away freebies in exchange for something that would probably have been bought anyway, without getting any added sales.

Posted by: Pierce at February 21, 2004 05:53 PM

I was under the impression that you got points for every dollar you spend on tickets, plus 2 points for popcorn, etc. I am really disappointed in this because I some times bring my grand kids and only get a max of 10 points.

Posted by: connie at August 20, 2004 11:19 AM

Hello all,

I have read your comments and would like to offer an "un-official" reply. I am a local theatre manager and would like to make the following remarks:

First, the Crown Club structure has changed a bit...

Patrons now earn up to 12 points per day at the box office, and up to 4 points at the concession stand.

Secondly, I will forward your website and comments to our corporate office, as you are certainly correct that it was not their intention to make guests feel cheated.

Posted by: Steven at August 22, 2004 10:13 PM

I just want to add another comment...

AMC's MovieWatcher program is restricted as well. Patrons earn 2 points per ticket, up to 4 points per day.

Check with your local theatre and encourage its managers to consider partnering with local businesses to provide additional incentives.

Posted by: Steven at August 22, 2004 10:30 PM

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