The sticker might also contain a magnetic security strip. The store might be recycling stickers for VHS.

See, for example: and .

Posted by: Heng-Cheong at March 18, 2004 01:29 AM

See, for example, http://www.metafilter.com/mefi/18028 and http://www.raptorial.com/Zine/b-buster.htm discussions.

Posted by: Heng-Cheong at March 18, 2004 01:48 AM

I have a load of DVD's with that on. I buy a lot of used DVD's and all of them have had stuff like "Please be kind, rewind". I've even had some warning me there'd be a charge if my DVD wasn't rewound:)

Posted by: Drood at March 18, 2004 03:27 AM

When Albertsons (the grocery store chain) began offering DVD rentals about 3 years, they put the same Please Rewind sticker on all their DVDs. Indeed, it ended up being what Heng-Cheong suggested: The store was recycling stickers for VHS that had a magnetic security strip. It still looked ridiculous.

Posted by: Shayne at March 18, 2004 09:14 AM

Andrea Seigal has a very funny rant about this topic here:

http://andreaseigel.typepad.com/afternoon/2004/03/love_you_mom.html

Posted by: Kevin at March 30, 2004 03:11 PM

The King Soopers (Kroger) near me still uses these stickers, when I asked, they said that they contained the security device so that you couldn't take it out the door. They have no plans of changing this practice.

Posted by: Mad Hatter at March 30, 2004 03:43 PM

The bit that bugs me about this picture is the sticker on the DVD. This sticker runs the risk of unbablancing the DVD and causing damage to the DVD or your player.

Posted by: Brian Kofford at June 14, 2004 04:55 PM

The funny thing is picturing the technologically inept hitting the back button on the DVD player and running the entire movie in reverse before returning it....

Posted by: Please stop me at October 5, 2004 08:38 PM

Easy solution (and a nice moneymaker).

Take a CD player that doesn't work, but the motor still spins. Gut it and make your own little case for it. Wire it so that it spins up for a bit, then spins down. Call it a DVD rewinder and make money off stupid people.

My friend and I thought of this (we work at Blockbuster), and we were laughing our asses off cause we KNOW people at our store (Northern VA) would buy something like that.

-Syn

Posted by: Synthesis2k2 at May 21, 2005 04:53 AM

the most hillarios thing about this is there actually is a dvd rewinder thing i have a pic i keep on my deskto so i laugh every time i turn n my computer i put up a url, let me know if anyone reads this... http://www.joe-ks.com/archives_nov2004/DVDRewind.jpg

Posted by: lalala at May 29, 2005 04:19 PM

I'm surprised more people aren't selling those to the elderly.

Posted by: sandswipe at July 13, 2005 10:54 PM

I read it

Posted by: im_an_alien at November 23, 2005 07:34 PM