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July 9, 2004 12:26 AM

Broken: United advertisement

nolimitokaymaybelimitA reader writes in:

Sitting in an airport with a heavy carry-on bag, I was heartened by this friendly, happy marketing ad from United: "Our skies have no limit."

Then I stepped back and looked at the entire piece that the ad is attached to [see second graphic]. Limitless skies? Er, not so much.


This is definitely broken. Who made this idea should get sacked and go to English classes to relearn the phrases!!!

Posted by: ??? at July 9, 2004 09:11 AM

What does the text say beneath the tag line?

Posted by: T. Bradley Dean at July 9, 2004 09:45 AM

I'm not sure what the tiny text says, but the red at the bottom marks the size limits of carry-on luggage. I'm guessing they carelessly slapped this new ad over a sign that used to clarify that your bag size definitely DOES have limits.

Posted by: Aaron at July 9, 2004 05:55 PM

the skies might be limitless but those caramped airlines sure aren't!

Posted by: sonikuu at November 30, 2004 08:01 AM

i think the irony here is that it's 'our skies have no limits' over a bag restriction measurer, not english problems.

Posted by: Bob at March 28, 2005 08:53 PM

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