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September 24, 2004 12:01 AM

Broken: George Foreman Grill logo

fatgrillEric Tilbrook writes:

Here's what's broken: George Foreman's Lean Mean Fat Grilling Machine.

I actually thought that's what this device was for when I walked by it in the store. (I guess I don't watch a lot of TV.) It wasn't till I went back and looked closely at the the logo that I saw it was a "Lean Mean Fat-REDUCING Grilling Machine" -- but the key word "reducing" had been rotated, colour-inverted, and stretched into a little hourglass shape that was only slightly more legible in real life than it is in my enlargement here.

I suspect another case of computer-enhanced incompetence; the poor guy whose job it was to come up with a logo probably never had any training in design or typography, but he sure was a whiz with WordArt!


I think they're actively trying to downplay the "reducing" part. When these were first introduced, they were called "George Foreman Fat Free Grilling Machine". THey had to switch to "Fat Reducing", which doesn't have the same ring to it, but made the type size small so people would still think "Fat Free".

Now, though, they've been on the market as "Fat Reducing" for so much longer that the audience who remembers "Fat Free" is, I'm sure, quite small.

Posted by: Chaz Larson at September 24, 2004 10:00 AM

I like the other way better

Posted by: Matt at September 24, 2004 09:48 PM

Too funny!!! Yes, a typographical nightmare. It definitely looks like a "Fat Grilling Machine." It amazes me how things like this get past proofing, quality control, people with half a brain, etc. :-D

Posted by: Mary at October 1, 2004 12:13 PM

introducing the lean and mean fat grilling machine!!

now you can grill your fat to perfection!!

whether you like your fat:



-or crispy

You can make fat the way you want it!!

Posted by: bob at March 15, 2005 09:26 PM

You're an idiot.

Posted by: miked at March 22, 2005 03:44 PM

like at my local Publix (a grocery store for non-floridians) there's a sign that says FRESH never FROZEN MEAT with the 'fresh' and 'frozen' five times the size of the 'never'.

Posted by: Bob at May 23, 2005 01:32 PM

you know, publix isn't only in flordia. it is, as far as I know in every state in the south east. Tennessee, Georgia, Alabama, North and South Carolinas, and any other ones

Posted by: Ben at May 27, 2005 09:20 AM

Does anyone know where I can order a new clear plastic cover? The "Lift Up Here" dohickus broke.

Posted by: Dick at May 28, 2005 10:46 AM

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