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December 27, 2004 12:04 AM

Broken: Advertisers' search-result ads

Some advertisers are buying strange keywords in the search engines, and then basing their ads on those search queries.

From Boing Boing:

These are all actual AdWords results [i.e. ads shown in Google searches]:

Find Everything You Want at Ebay
It's Fun, Quick & Easy to Buy! -aff

Find Drought
We have what you're looking for.
Drought & much more!

600+ Popular Stores - One Website &
One Simple Checkout - Shop Now! SHOP.COM

Lint for sale. aff
Check out the deals now!


Don't forget the contextual ads in articles and websites as pointed out in this very space!

Posted by: Erich at December 27, 2004 01:02 AM

yay, i always wanted to buy some fresh vomit and lint

Posted by: joe plaugher at December 27, 2004 12:06 PM

Speaking of things that are broken, one of the worst forms of advertising I've personally seen is what's branded as IntelliTxt. Basically, these ads will randomly attach themselves to words in an article, using a special color of link; when moused over, they'll show a pop-up describing the destination of the ad.

Need an example? See, for instance, any article at

The problem? They're not quite contextual enough yet. During a demonstration of one of these ads in an article about a computer virus, the word "worm" had an ad attached to it... advertising medication for stomach worms. >_

Posted by: codeman38 at December 27, 2004 10:58 PM

Yeah, I have to agree with you, intellitxt's ads are pretty horrible. I just went to the first article on the front page, (Evaluating XML Editors) and the second link, "editing programs" was an advertisement for Roxio DVD editing software. Actual sentence context: "Welcome to the world of XML editing programs and ..." Not DVD. Sorry, Mr. Txt, Roxio is incorrect.

Posted by: ssssmemyself at December 27, 2004 11:32 PM

ssssmemyself: I stumbled across another article on a site that used IntelliTxt, where the "San" in "San Francisco" linked to a provider of Storage Area Networks. ::slaps head::

Posted by: codeman38 at December 28, 2004 07:12 PM

Do animals and extraterrestrials use online dating sites?

Sexy Hippopotamus Singles

Free photos, personals and hot

profiles of local singles. Free

Sexy Martian Singles

Free photos, personals and hot

profiles of local singles. Free

Posted by: someone at December 30, 2004 08:34 PM

In the land of the blind, the one-eyed man is king.

Posted by: rose at January 1, 2005 08:54 PM

That's nothing! Look at this, while the product is still there:

Posted by: sethn172 at January 9, 2005 12:33 AM

Ok, go to and type in 'horror'. You'll get this on the ad bar:


Browse a huge selection now

Find exactly what you want today

This is actually broken twice because not only are they advertising horror but they don't have ANY puncuation!!!!

Posted by: alin niwest at April 21, 2005 08:59 PM



Free to use. Get info and more.


Looking for Vomit?

Find exactly what you want today


Great deals on Peeing

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Terrorist for less

Looking for Terrorist?

Find exactly what you want today


Info about Flatulence

Useful Tips and Tricks.


Great deals on Insult

Shop on Ebay and Save!

Posted by: t at August 15, 2005 01:16 PM

I once heard of a friend that he got the following ad on google:


New and used condoms.

Get them now at eBay!

I really don't get it how they can let those ads come up!

Posted by: Stefan at February 22, 2006 04:03 AM

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