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January 31, 2005 12:06 AM

Broken: Diversity logo

WalktalkReader M. sends in this gem:

The attached logo and slogan represent my employer's diversity initiatives (equal employment opportunities, etc).  Ironically they have chosen to place the (awfully clich├ęd) slogan "Walk the Talk" right above an icon of a wheelchair-bound person.  Very clever.

Names have been smudged to protect the guilty. :-)


Broken... and hillarious! Great find!

Posted by: Dan Newman at January 31, 2005 02:34 AM

What does "Walk the Talk" mean? I don't understand it properly I guess.

Posted by: dusoft at January 31, 2005 08:52 AM

"Walk the Talk" is doing what you say you are going to do.

Posted by: Jeff at January 31, 2005 09:22 AM

A mangling of

"If you're going to talk the talk,

you've got to walk the walk".

IOW, talk's cheap, actions are what counts.

Posted by: DaveC426913 at January 31, 2005 09:52 AM

The middle person reminds me of the black-and-white faced guys from that episode of Star Trek about racism. Clever reference from the logo designer.

Posted by: Chris at January 31, 2005 10:29 AM

What happening with the Tsunami collection in a recent televition event? No one said haw much was collect?

Posted by: Manny at January 31, 2005 10:36 AM

Graphic design is full of these "little" mistakes.

Posted by: bipolar_too at January 31, 2005 10:40 AM

That's so weird that this is posted today, because on my way into work this morning I saw someone with a license place of "WLKDTLK", which I assumed meant "Walk the talk". I passed it off to either not knowing the inside joke being referenced, or the fact that the driver was a complete incompetent.

Now I know for sure that he was, in fact, legally retarded. Stupid and broken, 110%.

Posted by: Manni at January 31, 2005 11:52 AM

Manny - in that telethon, Capital One collected about $5 million for the Red Cross from viewer pledges, plus donating the callcenter sevices and hundreds of employee volunteers (incl. myself) taking the calls that Saturday night.

I don't know why the numbers were not discussed more prominently, but I'm sure it's available from the Red Cross.

Posted by: Chris at January 31, 2005 05:37 PM

That sounds like they expect the cripple to walk around or something lol...

Posted by: ZeroCool at January 31, 2005 07:03 PM

What the hell is "walk the talk" supposed to mean?

This is completly broken if you ask me.

Posted by: BOB at January 31, 2005 07:33 PM

Talk is Cheep, So Much Supply, So Little Demand.

Posted by: Cameron at January 31, 2005 08:39 PM

i find it odd that only their faces would be colored...why not the whole body?

and why is it that only the guy in the middle has legs? (i'm assuming its a male but ive never seen anyone with a face like that...)

i get a kick out of imagining the other two just hovering slightly above the ground like that.


Posted by: Carl Winslow at February 1, 2005 12:27 AM

I think the little one in the middle is a kid and the other two are the parents (dad is white and mom is black).At least that's what it looks like to me.

That's why is half white and half black.

The parents legs don't appear because the letters are in front of it.

It's true that the size of their arms and head are the same, but, hey, if they don't care about writing walk with a handicap chair should they bother about the correct sizes?

Posted by: Matias Catarino at February 1, 2005 11:49 AM

Looks to me like white employees are only to associate with the Star Trek guy by standing on his right, black employees have to stand on his left, and the punishment for black and white employees communicating directly with each other is they get their legs phasered off, and use the wheelchair below.

Isn't it amazing how clearly you can communicate with graphic design? It sometimes makes we wonder why we bother to use words at all ...

Posted by: E.T. at February 1, 2005 12:30 PM

You've all got it wrong. They are conjoined-triplets with multiple fathers who have to use a wheel chair to get around. Lesson: Gangbanging isn't fun for everyone.

Posted by: Jim at February 4, 2005 12:35 AM

I also wish I had Mix-racial amputees as parents. 'Cos then we could all talk about the diversity of walking!

Posted by: Tom at February 4, 2005 07:37 AM

what the heck is that? three major races- white people, black people, and people with half their face black and half white? that's a really weird portrayal of mixed race.

Posted by: Bob at March 25, 2005 09:12 AM

well at least they put the ones who could walk ABOVE the one that couldn't - nothing broken here - much......

to the beach

Posted by: imnotright at May 3, 2005 07:34 PM

Those are *Weebles*. See the link. Now that's diversity!

Posted by: dan at June 20, 2005 03:37 PM

It's so nice to see that Zebra mutants are finally getting their deserved recognition in the workplsce.

Posted by: sandswipe at July 14, 2005 12:58 PM

Diversity: Da longer you verk here, da verse it gets... (Catbert)

I dislike diversity programs...they tend to be condesending, blame white straight able-bodied males for all of the worlds problems, or a combination of both...

Not only is that logo broken, but diversity programs at large are.

Posted by: Robert at October 31, 2005 07:24 PM

People of all races, Come! Stand hand in hand in unity, face the crippled guy and mock and tease the disabled.

Posted by: crippledguy at December 29, 2005 11:50 PM

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