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July 27, 2005 07:43 PM

Broken: Shaving cream label

This shaving gel isn't what it appears to be.

That's the "before" shot. Click the "next" link to see the "after".

Update Aug 3: Here is the response from Gillette.


Too funny. Even for someone with an androgynous name.

Posted by: Pat at July 27, 2005 07:57 PM

whoa, lemme try mine

Posted by: Sergey at July 27, 2005 09:42 PM

I love marketing!

Posted by: Vic at July 28, 2005 12:24 AM

I'm reminded of a pregnancy test product that came under two different names in two different packages, one with a very sterile, clinical look, and the other showing a smiling couple with a baby on it - because how you market a pregnancy test depends on whether the purchaser wants the answer to be yes or no.

Posted by: Grant at July 28, 2005 12:59 AM

What i want to know is: is there any difference in the price of the 2 shaving creams?

Posted by: Bob at July 28, 2005 06:32 AM

Dude, if you use that after the label falls off, you might be gay.

Posted by: Pen Gillette at July 28, 2005 08:28 AM

his mind is tellin' him no, but his shaving cream's telling him yes!

Posted by: sir_flexalot at July 28, 2005 01:07 PM

ohhhh thats the first really very broken post i have seen!

Posted by: Umer Pasha at July 28, 2005 02:48 PM

The "removable" label is obviously designed for someone who prefers to dress in drag when they go to town, etc. So, if he/she has a motel room with a "friend," the shaving creme can be changed to accomodate the sexual nature of the event. It's one of those nice touches that should prevent embarrasing questions.

Posted by: Steve at July 28, 2005 03:29 PM

This post is a...


Mr. Hurst, thanks for finding this! You've un-nervoused me for today! You did a good job...

Posted by: Seth Nelson at July 29, 2005 09:41 AM

Broken: Post says "click 'next' to see the after shot." The linked webpage has no 'next' link.

Posted by: James Schend at July 29, 2005 12:32 PM

now this too funny, any body care for a shave you girly men!

this beyond broken

Posted by: djdan420fl69 at July 29, 2005 04:54 PM

["Broken: Post says "click 'next' to see the after shot." The linked webpage has no 'next' link"]

Try the semi-upper right. I agree, it is hard to find though.

Posted by: gmangw at July 30, 2005 01:01 AM

This is pretty bad, I thnk I'll go check mine. it's a full can, so I hope Im not left with THAT left sitting on my vanity til I finish the can!

Truely Broken.

Posted by: Mark at August 2, 2005 11:26 PM

Er... I clicked the page that brings me to the archive for June, and everything after the update is also in red. Broken tag?

Heh, and I saw this on Boingboing as well, my question is - what's the difference between male and female shaving cream? It goes on skin, you shave it and the hair off. Legs or face, I don't see a difference except that one is marketed towards men, one towards women.

"Occasionally, our manufacturing facilities encounter an excess in containers used for packaging one particular product. Rather than discarding these containers, the packaging may be re-labeled and used for another product. This is done in accordance with Gillette's commitment to the environment; whenever possible, we reuse and/or recycle materials used in manufacturing. This does not modify, nor does it affect the ingredients or characteristics of the product. The consumer can be assured he purchased the intended product marked on the label."

From the update. Un-broken for wanting to help the environment.

Posted by: Liz at August 3, 2005 02:45 PM

Nice to see it was just recycling the cans.

Posted by: OwlBoy at August 3, 2005 08:39 PM

Yeah, what's with the red suddenly? It's leaked out of this post and onto the main page.

Posted by: seeing red at August 12, 2005 07:39 PM

Wait, there it is. You forgot a (/font) after the "update" message.

Posted by: seeing red at August 12, 2005 07:42 PM

This worries me, whats behind the womens gillete?

Posted by: Chewbacca at April 24, 2006 05:23 PM

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