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August 1, 2005 12:03 AM

Broken: Salmon packaging

SalmonAaron Feaver writes:

I'm attaching a photo of a package of salmon I found at Trader Joe's in Portland, Oregon. With all the fuss about farm-raised Atlantic salmon vs. wild Pacific salmon, it's funny to see how far companies will go to confuse people. The package reads: Pacific Supreme Smoked Atlantic Salmon.



Age comes before beauty, I guess! HA!

Posted by: Seth Nelson at August 1, 2005 12:42 AM


And, yeah. That is rather confusing and funny.

Posted by: Fayth at August 1, 2005 12:47 AM


You idiots! That's not broken at all! You're forgetting that their really is only one stinkin' ocean! Of course the salmon's from both the Pacific and Atlantic oceans! They're one and the same, for crying' out loud!


Posted by: Kevin at August 1, 2005 01:14 AM

Uh, Kevin, the comment's not about the oceans. It's about the packaging's subtle allusion to the salmon being wild, not farm raised as the tiny print explains. This isn't broken; let the buyer beware - even at Trader Joe's

Posted by: Proofreader at August 1, 2005 01:44 AM

Could Pacific Supreme be a farming company or something? I found this webpage and i dont no if its related:

Posted by: phil at August 1, 2005 02:28 AM

Is it broken if the intent is to deliberately confuse people? I mean, from the consumer perspective, yes, obviously. But from the manufacturers perspective...

Posted by: Dave! at August 1, 2005 02:42 AM

>>proofreader I agree buyer beware.

Always check the label to make sure you know what you are getting. I would also like to know what country this product is manufactured in.

Posted by: tool at August 1, 2005 02:57 AM


What's broken is corn syrup in salmon.


Posted by: sparky at August 1, 2005 03:42 AM

What's broken is the nutritional facts on bottled watter.

Posted by: Jello B. at August 1, 2005 04:55 AM

Well, they are required by law.


If their company is going to offer more than Pacific fish, shouldn't they change their name? (Boston Chicken -> Boston Market)

Posted by: Bob at August 1, 2005 07:25 AM

When I look at this I see it as Pacific Supreme Brand's Smoked Atlantic Salmon. Reminds me of Trout Apples.

Posted by: Joshua Wood at August 1, 2005 09:02 AM

Pacific Supreme is outsourcing to the East Coast.

Posted by: Fuzzy at August 1, 2005 03:52 PM

I think everyone who took everyone's else's comments too seriously, are broken.

thank you

Posted by: noname at August 1, 2005 06:55 PM

I think everyone who calls someone else broken is broken...

Posted by: noname2 at August 1, 2005 09:33 PM

Noname2, didn't you just do that?

Posted by: Lomedhi at August 1, 2005 11:04 PM

_@_v - farm raised salmon? damn, i'd hate to smell THAT roundup at the o.k. corral...

Posted by: she-snailie_@_v at August 2, 2005 12:28 AM

how dare someone take my name too...or is that 2?

Posted by: noname at August 2, 2005 06:07 AM

Hey, three or four people have taken my name!

Posted by: Bob at August 2, 2005 08:19 AM

Corn syrup and artifical color added?

No thanks, I already ate.

Posted by: J. Scott at August 2, 2005 04:28 PM

I think the label is actually surprisingly accurate. There are two (well, at least two) different breeds/species/strains/whatever of salmon. Atlantic and Pacific Salmon are different sizes, different colours, and probably different flavours (no, I couldn't identify either one, if my life depended on it).

I'm guessing, particularly since this fish was bought in Oregon, that this particular package contains Atlantic Salmon, that was farm-raised on the Pacific coast. There are also wild Atlantic salmon, but you won't find them in the Pacific (duh). :) From my understanding, Atlantic salmon is better than Pacific, for raising on farms, and that's why you get things like this. (Yes, I was raised on the Canadian East Coast. Why do you ask?)

Posted by: anitsirK at August 2, 2005 07:30 PM

I just discovered that the wikipedia entry on salmon supports what I posted:

"the vast majority of Atlantic salmon available on the world market is farmed (greater than 99%), whereas the majority of Pacific salmon is wild-caught (greater than 80%)."

What this entry is missing is the fact that very little fresh Pacific salmon is actually available on the market, when compared to Atlantic Salmon, because Atlantic Salmon is more widely used for farming, in either Ocean.

An added bit of controversy, also from wikipedia: "As an example, Atlantic salmon are farmed in Pacific waters off the coast of British Columbia. Some of these Atlantic salmon have escaped and it is feared they will create populations that will compete with already threatened Pacific salmon stocks for resources."

Posted by: anitsirK at August 2, 2005 07:42 PM

And the hard part is keeping it refrigerated at 36F or below. Since 32F is freezing, you have a 4F range. Hard work for any fridge.

Posted by: Robert at August 3, 2005 02:58 AM

even I won't touch it, and I'm Asian

Posted by: Albert Q. Bui at August 5, 2005 01:17 AM

I was in Trader Joe's recently, and I saw some Scottish salmon which the package proclaimed came from the highlands of Scotland. I have been to the Scottish highlands, and I can attest that it is remarkably salmon-free.

Posted by: John Hobson at August 8, 2005 10:29 AM


Pure water freezes at 32F. Water which has corn syrup, sugar, salt, honey, food color and natural wood smoke, and farm raised atlantic salmon added to it is bound to have a different freezing temperature. :-)

Posted by: Mark Sicignano at August 9, 2005 08:59 AM

Pacific Supreme is the name of the company,

Atlantic salmon is the species of salmon,

and it was raised in a farm.

nothing confusing or broken about that.

Posted by: nachoguy50 at September 21, 2005 04:45 AM

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