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October 11, 2005 12:03 AM

Broken: Herbal Essences "new" promise

Img_2315Daphne Lee (hi to Howard Lin) writes:

When I saw the shampoo bottle for the first time, I had to stand in the shower and wonder if it's new... or the same? It actually had me confused for a minute or two before I decided it was plain confusing wording.


The new scent is called "Same Great"

Posted by: iduno at October 11, 2005 12:43 AM

Good one

Posted by: at October 11, 2005 02:42 AM

The scent is "old crusted urine"

Posted by: ron at October 11, 2005 04:14 AM

It was new when you bought it.

I'm just glad we can still go to the store and buy something new. Certainly beats that old stuff we got stuck with in years past.

They probably changed the packaging. "New bottle, same old stuff" just doesn't sound glamorous. Most would have added an ounce more and said "33% more for free."

Posted by: Old Scent at October 11, 2005 05:23 AM

Maybe it has a new formula that cleans better, but they kept the same old scent that they've had for years. The scent is what Herbal Essences is known for. Remember the TV ads?

Posted by: hag at October 11, 2005 08:35 AM

No i do not. But usually they say something like 'Awesome Wonderful Joyous New Look but the Same Stuff you have come to Know and Love!!!' not just New the Same Stuff.

Posted by: Bob at October 11, 2005 10:32 AM

Broken, absolutely.

I'm wondering what they were even trying to say, though. Perhaps reformulated for better shine - but same great scent? New packaging - but same great scent?

All the same, it makes NO sense. One of the dumbest things I've seen in a long time.

Posted by: AndrewT at October 11, 2005 01:09 PM

It really isn't that complicated. They changed the formula, but kept the scent. It is confusing, but it does make sense.

Posted by: T-1000 at October 11, 2005 03:21 PM

Herbal Essence just doesn't have that same great scent that it did when I was a kid in the 70's. It was green and I remember the commercial had that naked flower lady swimming in greet water with leaves everywhere. But it Smelled WONDERFUL!! I wish they would bring back the "original scent" that I remember!!! Then they can write "New Old Scent" on the bottle!

Posted by: MaryUm at October 11, 2005 04:49 PM

The real answer is obvious if you have a PhD in Contemporary BranD/MarketinG Experience Engineering.

It's a postmodern reduction of all the tired old advertising tricks they used to use to revitalize a brand that can't go anywhere.

They used to say "new bottle", "new formula", "new scent" or "same great bottle/formula/scent but something else is new, like it now fixes your car".

But people are smarter these days so they thought they would gain some market cred by 'fessing up. "New but the same, OK?"

The next re-launch/branding will just say "New/Same!" and the one after that will reach the zenith of the postmodern redux pinnacle with, "Whatever".

Posted by: Interlard at October 12, 2005 10:49 AM

"the zenith of the postmodern redux pinnacle with, "Whatever"."

I like that one.

Posted by: JAC at October 12, 2005 12:14 PM

I agree with you, JAC. That is the coolest sentence i've seen in quite awhile.

Posted by: Bob at October 13, 2005 08:12 AM

This day and age, keeping something the same IS a new idea.. I for one am sick of "great new flavor!" or "great new scent!" What was wrong with the OLD flavor or scent? I happened to LIKE the old flavor and HATE the new one!

Posted by: Boba Fett at October 14, 2005 03:08 PM

is there a picture of daphne in the shower too

Posted by: R2D2 at October 15, 2005 05:50 PM

Oh My GOD! I JUST noticed that earlier tonight when I was in the shower, and it made me think of this site... Then here I am and I see someone else has noticed the same thing! I am blown away, let me tell you, weird!

Posted by: Taylor at October 18, 2005 05:37 AM

And you wondered about this in the shower how long? Also maybe the smell doesnt change when it goes bad?

Posted by: spacecase at March 27, 2006 06:09 PM

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