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A project to make businesses more aware of their customer experience, and how to fix it. By Mark Hurst. |
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Previous: Belkin iPod battery | Main | Next: "Buy 2 Get 2"
October 24, 2005 12:03 AM
Broken: Rogers Video shelf ads
Jim Grusendorf writes:
Rogers Video has started putting these ads on the video shelves that hang over the edge, blocking a significant portion of the DVD covers on the shelf below.
is roberts video some lame canadian thing? who the hell goes to the store to rent anyway? The concept of a video store is broken. Netflix
Broken. Broken for the simple reason Grusendorf mentions - that it very effectively blocks titles on the shelf below. But also more maddeningly broken in that it's trying to sell you an offer (future videos in the mail) that's at cross purposes with why you're in the store in the first place (to take home a video to watch tonight). Sheer stupidity. Good one JG.
Ron: "is roberts video some lame canadian thing? who the hell goes to the store to rent anyway? The concept of a video store is broken. Netflix"
In answer to you question:
People who go to a store to rent videos -
1. The person who is busy enough not to be able to plan to watch a movie several nights in advance
2. The person who wants to watch the movie right now
3. The person who does not want to pay a monthly fee to watch only one or two movies per month because that montly fee is more than they would spend at Blockbuster.
And what's with the lame Canadian comment? I think Ron is broken.
In my opinion the placment of the add (blocking the movies on the shelf below) is broken. However, having the add in a video store owned by the same people who provide the mail order video service is not broken. It is entirly possible that someone who is there renting a video may be tired of the process and decide to sign up. I think that from Rogers' point of view it is considerably cheaper to send videos by mail than to pay an employee to stand behind a counter waiting for someone to rent a video. My guess is that they are trying to transfer buisness to the more profitable part, with the long term goal of eliminating or reducing the video store part of their buisness. Just a guess.
By the way Ron, the name isn't roberts, it is Rogers. As in "Rogers AT&T".
Not broken. Advertising is more important than anything else. How can anyone possibly believe that content is more important than advertising?
:P
"How can anyone possibly believe that content is more important than advertising?" ROFL...
The ad is broken, too. "Free for Two Weeks! 30,000 Movie titles..." I can't watch even 30 videos in two weeks, never mind 30,000... like the AOL ads that promise something like 1000 free hours for the first six weeks (leaving you exactly 8 hours to do anything else).
Yep, not Roberts Still never heard of it
as far as stores-
you don't need to plan a few days in advance, you order it, it comes, you watch it when you want.
as far being to busy- what about the time to stop by the store and then stop by again the next day?
and as far as money hmm
rent dvd 3.50+
so 2 a month is 7.00 or more
and if you drive there at almost $.50 a mile how much does that cost?
And it just sounded sort of Canadian.
And what's with the lame Canadian comment? I think Ron is broken. I like Canada and I think Ron is broken too, If you are worried about the price of a frickin movie then buy a magazine and flip the pages
Ron I think you're missing the point. Different people have different schedules and needs when it comes to renting a movie. Think outside your own little world and realize that some people don't have predictable lives.
Netflix is a cool idea for you, but not for me. At $10 a month, I'd have to rent at least two movies a month to make it worthwhile. Sometimes I don't rent that many, so I'd pay $10 that month without getting anything. How stupid is that?
And unless they changed their policy, Netflix sends you a movie off your list in no particular order based on how many they have in stock.
Maybe I have some free time on a Saturday and I wanted to watch a particular new release. I'd have to hope that Netflix had it in stock, that it was next in my queue of movies on my list, and that they sent it out on Tuesday/Wednesday.
Sorry that's just too much uncertainty considering I don't know when I'll have free time that far in advance. I have a full-time job, a side business in software development, tae kwon do classes, and I'm going to school at night for my Bachelor's degree.
Hats off to Manni. Ron, I don't know what your driving, but I don't pay nearly $.50 per mile. 22 Gal/mile @ approx $2.50/gal = $.12/mile. Your gross over estimation was interesting though. What time does it take to drive to the video store? I would imagine for many urbanites it would take no more than 5 - 10 minutes.
Gas is but one component of a car's cost factor in those and a generaly accepted figure is in the neighborhood of .50 a mile
one trip to store 10 mins
one trip back from store 10 mins
one trip to store to reurn 10 mins
one trip back from store 10 mins
Ron, I have issues with folks like yourself. I'm an open-minded sorta guy, I can see most arguments from both sides. I can accept that Netflix works for you (and 3 million other customers) and I won't make any attempt to sway your opinion.
So why are you doing this nickel-and-dime argument to get me to change my mind? You're calculating wear and tear on my car as a reason to switch to Netflix?
To be honest, I pick up DVDs on my way home from work, and I drop them off on my way to work a few days later. The video store is directly off the road I travel every day, so there's no extra time or mileage needed.
The video store works for me, Netflix works for you. Is there a problem with just letting me keep what I like?
No, Manni. The environment is why you should switch to Netflix. If you don't, you're contributing to Global Warming and thus an inherently evil person.
/sarcasm
Fine, I never said what you should do or not do. Whatever floats your boat, but I must say that I think that people who say they are easy going are most often not. and as far as 'having issues with me' I think you may just have issues.
The only way you don't contribute to global warming with Netflix is if you have a PO Box at the post office so the post man does not have to drive and stop at every house with the motor running. Of course, then, you would have to drive to the post office. What's the difference? To each his own and his own to each.
well, unless I'm mistaken, the mail truck is coming to my house anyway, so it actually is no extra gas or mileage to drop of a netflix video, whereas going to the video store actually is. but, that's not really a reason to switch to netflix, per se, though i do love their service and absolutely hate most new video stores (the old, mom/n/pop ones were pretty cool, tho).
What I think is broken is renting movies where they send the movie to you and when your done, send the movie back. Its just a stupid concept. I think its for people that are too lazy to go to the video store and go there. If you live in the very middle of nowhere, that different. But if you live in the city....LAZINESS!
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Previous: Belkin iPod battery | Main | Next: "Buy 2 Get 2"
they know no ones gonna rent any of those anyway, what with die another day tempting from the shelf above.
you should put all the blocked movies on other shelves in protest for having to exert slightly more effort to rent movies.
Posted by: gmangw at October 24, 2005 12:25 AM