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November 21, 2005 05:55 PM
Broken: New AT&T logo
The company said the new logo was designed to look three-dimensional, "representing the expanding breadth and depth of services that the new AT&T family of companies provides to customers." Lowercase type was chosen for "at&t" in the logo "because it projects a more welcoming and accessible image," the company said.
Not necessarily broken, but I always wonder whether all the money that goes into re-branding a huge company is worth it (as opposed to, say, improving the basic service level for customers... why does my cell phone's connection frequently die in the middle of Manhattan, for example?).
I'm also not sure I like the all-lowercase logo, since if every huge soulless corporation does that, then what does it really represent?
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