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February 22, 2006 12:03 AM

Broken: Carton recycling label

100_percentAlan Clarke points out:

This recycling label was on the outside of all the heavyweight cardboard packing cartons supplied by Pickford's, one of the UK's largest and oldest removals.

They should probably recalculate the percentage of their carton's recycled content.


That slogan must have been written by whoever said "give it 110%"

Posted by: Confused Shopper at February 22, 2006 12:08 AM

_@_v - not broken is it's true....

Posted by: shesnailie_@_v at February 22, 2006 12:14 AM

The "At least" phrase may be boilerplate. It looks to me like a standardised emblem.

Posted by: Glenn Lasher at February 22, 2006 07:02 AM

Actually, it may be a embelem they use for all of their products. For example one might say "Made from at least 90% recycled paper" This would be saying that someone just typed in the standardized text with a feild for inserting text ("Made from at least _____ recycled paper") that a computer would automatiaclly fill according to the product being printed on. Then again, it could just be a typo! Funny and Satisfying, even if it isnt broken! it deserves to be on this site.

Posted by: Ethan Skinner at February 22, 2006 08:03 AM

"give it 110%"


130% is the new 110%.

Posted by: DaveC426913 at February 22, 2006 09:56 AM

Not Broken- whats wrong with high standards? is it wrong to make new things entirely out of old? Hell No!

Posted by: smartypants at February 22, 2006 10:47 AM

That's awesome!

Posted by: ambrocked at February 22, 2006 12:15 PM

Broken: People who comment that something is not broken, without bothering to figure out what the original poster thought was broken.

Looks like you were a bit too subtle for some of these folks, Alan.

Posted by: E.T. at February 22, 2006 12:21 PM

Made from 100% recycled products. If not more.

Posted by: Manni at February 22, 2006 01:26 PM

Can ink be recycled or be made from recycled products? Is the ink on the box fully recyclable? The box might be made from 100% recycled paper but I doubt that the ink is made from 100% recycled paper.

Posted by: Confused Shopper at February 22, 2006 01:34 PM

Looks great ...

Posted by: Mark at February 22, 2006 01:40 PM

As an oil product, ink is recyclable. When it is printed on paper products, it goes into the shredder and becomes part of the new paper.

Posted by: Andy Hoffman at February 22, 2006 01:54 PM

this post is made of at least 100% english characters...

Posted by: tito bandito at February 22, 2006 03:19 PM

this post is made of at least 100% english characters...

Posted by: tito bandito at February 22, 2006 03:20 PM

May not be broken. Consider that the empty box may weigh 2 pounds. If it took 3 pounds of recycled goods to make the box, then it was made with 150% recycled goods. Hooya!

Posted by: steve h at February 22, 2006 03:40 PM

Actually, Tito, your posts are made of 0.2% (9/56) spaces, 0.05% (3/56) Arabic numerals, and 0.07% (4/56) international punctuation.

Which means that the post is actually at least 99.68% english characters.

Posted by: =David at February 22, 2006 04:47 PM

Label might technically inaccurate but I agree with Ethan. Besides if they're recycling I consider it a good thing & say let it slide.

Posted by: E at February 22, 2006 08:34 PM

At least 100% of these comment posters may have too much time on their hands. Fully recyclable.

Posted by: Josh Z. at February 22, 2006 08:47 PM

Don't say it Russian, don't say it in German.

Say it in broken english.

At least 100% playgurism =)

Posted by: longhair at February 22, 2006 11:53 PM

Let me propose a theory. Every time a piece of paper recycles it undergoes 1 (one) full cycle (that is, it gets 100% recycled). If I recycle this 100%-recycled piece the second time then it undergoes 2 (two) full cycles in total (that is, it gets 200% recycled). Moreover, if during paper production I mix 100%-recycled and 200%-recycled paper in equal amounts then the result will be 150%-recycled paper. If I mix 150%-recycled and new (non-recycled) paper in equal amounts then the result will be 75% recycled. And so on. "At least 100% recycled" means there was on average at least one cycle of reuse. Simple ;)

Posted by: FL at February 23, 2006 05:00 AM

I wish I could remember the basketball player who, in a post-game interview, stated, "I gave it 110% out there. You can't give any more than that." One of my favorite professional athlete quotes of all time.

Posted by: GMoney at February 23, 2006 08:18 AM

I saw this one in popular science!

Posted by: Ben at February 23, 2006 01:47 PM

David go back to school.

To get percents, multiply ur decimals by 100.

9/56 = 16.07%

3/56 = 5.36%

4/56 = 7.14%

Therefore, Tito's post is 71.43% English characters.

Posted by: Brian at February 24, 2006 10:53 AM

Longhair: "playgurism" -- broken...

Posted by: Nigel Pond at February 24, 2006 01:45 PM

Why's it spelled "resy"?

that would lead people to believe that it is spelled "resycle"...hmm...

Posted by: FLCL at February 25, 2006 07:35 PM


Some of you are really missing the point - which is that some allegedly intelligent English-speaking human being actually signed off the artwork for this logo as fit to print on vast numbers of cardboard cartons used by the UK's largest and oldest moving company :)

Posted by: Alan Clarke at February 26, 2006 11:09 AM

LOL that's funny. I guess they meant, what, 80% Oh, and for the people who LIKE stuff that isn't good for the environment, it could be, what, "0% at least" or something like that?

Posted by: another guy named Alex B. at April 20, 2006 01:32 PM

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