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April 6, 2006 12:03 AM

Broken: Linda McCartney pizza box

Lmpizza Ben Tweed writes in:

I took this Linda McCartney pizza out of the freezer to microwave it. I looked at the side panel for the microwaving instructions, which were nothing out of the ordinary, right down to having to put the pizza on a specialized tray.

I opened the box and shook it, removing its contents - the plastic wrapped pizza and not the aforementioned tray. I peered into the box to see if it had stuck to the inside. No go. I checked to see if it was somehow hidden in between the layers of cardboard on one of the side panels of the box. Also a no go. This has happened to me again once already since then, proving this not a mistake on a single box, but a complete design flaw.

Upon discovering that there was in fact no silver disc, I decided to microwave it on a plain glass plate instead, and it came out fine.

Why refer to something on your packaging that is supposedly needed for successful microwaving of the product that is not in the box and actually unnecessary in the first place?


So many of manufacturer's instructions are so worthless...Gotta love false urgency. Broken.

Posted by: =David at April 6, 2006 12:17 AM

Also broken is the 20 packs of microwavable pockets of stuff, that show microwave instructions for just 1 or 2. What about a dinner, and I need five? They should say to add *** minutes for each additional item, or something along those lines.

Posted by: BlastYoBoots at April 6, 2006 03:40 AM

Yeah, a lot of packaging is broken. Especially popcorn. Only after you "remove plastic overwrap" does it tell you to "remove plastic overwrap"

Posted by: im_an_alien at April 6, 2006 03:50 AM

mmm.. The trick is to ignore whats on the packaging and cook it until its cooked. Blam, tasty pizza.

Posted by: mr pi at April 6, 2006 07:27 AM

Linda McCartney makes food?

Like Paul's ex-wife?

Posted by: Bob at April 6, 2006 07:59 AM

Well, not exactly "ex-wife" since she passed away. She and Paul did the food thing some time ago to promote their vegetarian lifestyle.

Posted by: Dave! at April 6, 2006 08:08 AM

my god! something that's actually, undeniably, unarguably, definitely broken?! the website has hope yet!

Posted by: julo at April 6, 2006 09:22 AM

Linda has a nice vegan cookbook. A bit outdated and European,

but still very nice.

Her photography is great as well.

She was a lovely lady.

Posted by: Anita at April 6, 2006 09:25 AM

She was a great lady, too bad she passed and not Yoko. We need more lindas in this world and WAY less Yokos! (infact 1 yoko is too much!

Posted by: Mike at April 6, 2006 09:37 AM

Mike: I think Yoko Ono is, at best, a mediocre artist but I certainly don't wish her dead.

We dishonor John Lennon's memory with thoughts like that.

Posted by: Steve at April 6, 2006 11:38 AM

Oh, by the way, the "Serving Suggestion: Cook Thoroughly" is hilarious, though it should probably be "Serving Suggestion: Cook Thoroughly, then Eat".

Posted by: Steve at April 6, 2006 11:45 AM

Jeeez...Think I'm gonna puke already...To John Lennon's memory...Take another hit Steve.

Posted by: Enough Already at April 6, 2006 11:48 AM

Wow, that /is/ broken.

But that's also why i don't eat frozen pizza.

Posted by: Random person at April 6, 2006 12:52 PM

call the company and complain. we do that all the time. they give you coupons usually for calling them. we've gotten free items and even checks for the original cost of the product. any time you are dissatisfied with a product, call them up, it won't hurt you and might get you something for free.

Posted by: Bebinn at April 6, 2006 01:20 PM

I agree about complaining, you always get some nice coupons. I did this once when the frozen pepperoni pizza I bought had many, many fewer pepperonis on it than the picture showed (yes, I expect the picture to exaggerate somewhat, but in this case there were like more than twice as many slices in the photo as on the pizza itself).

Funny part is, like a sucker I bought the same pizza again, and it still was short on pepperoni. I think they figure so few people will complain that they still save money on balance - the only thing that really works is to stop BUYING the pizza, rather than buying it and then complaining.

Posted by: Alex B at April 6, 2006 03:34 PM

Ha! All Natural!

So is cyanide!

It's not really a valid arguement, but it's funny.

Anyways, Does the box actually SAY that it's included, or just that you should USE one? The topic doesn't really clarify that, and I can't read it there.

Posted by: MinkOWar at April 6, 2006 03:52 PM

Check the inside surface of the box itself...

Posted by: Mojo_jojoba at April 6, 2006 04:26 PM

Ty! I guess I haven't been observant enough to see Linda's foodstuffs, or they don't have them in Florida.

Posted by: Bob at April 6, 2006 04:44 PM

you broke it when you shook the package.. the disc is made out of a special biodegradable paper.. when shaken or blown by the wind it disintegrates LOL

Posted by: infinity306 at April 6, 2006 06:34 PM

Hey MinkOWar, did you read the ingredients before commenting (they're visible on the opposite side of the picture from the microwave instructions)? Looks pretty 'all natural' to me...

Posted by: ambrocked at April 6, 2006 07:14 PM

Not Broken. The silver disk is simply not included. You supply your own, just like you supplied the glass plate. And it's not "needed for successful microwaving," only "to enhance crisping."

But, Broken: post where the irrelevant picture of pizza is big and instructions on the side panel are tiny/unreadable unless you find a way to display the picture at about 400X.

Posted by: knitpick'r at April 6, 2006 09:08 PM

theyre totally readable... just dont set your screen res so high.

Posted by: gmangw at April 6, 2006 09:56 PM

what's broken is that the pizza tastes like there isn't much difference between it and the box. thinking that the brand had some integrity, i tried it -- and it was not very good.

Posted by: lk at April 6, 2006 11:20 PM

Broken: Having to modify your screen res to read tiny postings.

Posted by: knitpick'r at April 7, 2006 11:10 AM

What would be REALLY Broken is if they suddenly come out with "Linda McCartney's Sausage Pizza"

Posted by: Pumpkin Noggin at April 7, 2006 02:16 PM


Posted by: Homer at April 7, 2006 04:01 PM

Did you look at the inside of the top of the box? I recently microwaved a Marie Callendar's pot pie and the silver disk was printed on the inside of the top of the box. Of course, the idea was to leave the pie in the box and the end of the box open.

Posted by: Dolly at April 9, 2006 02:43 PM

Mojo jojoba has hit the nail on the head. Like all frozen pizza boxes, the silver plate is almost certainly attached to the inside lid of the box. I know it's stupid, but it's the way pretty much all frozen dinners are done. Read the instructions carefully and try again.

And yes, Linda's name has been put on vegetarian frozen products - albeit after her death. Her cookbooks are actually ovo-lacto, rather than vegan; several were published before her death (in 1998) and a few were published shortly after. I have her first one (from 1992), and it is indeed a rather British cuisine, but many of the dishes are quite good. There is another one called Linda McCartney's World of Vegetarian Cooking that has international dishes.

Posted by: Meredith at April 10, 2006 10:53 PM

Vegan British cuisine? Wow, British cuisine is pretty poor to start with; make it vegan, and you just might have the worst of all possible cuisine.

Posted by: yuck at April 12, 2006 03:58 PM

3. Ignore step number 2: Microwave on silver plate

Posted by: at April 13, 2006 03:18 PM

Their pizza is ALL NATURAL?

Posted by: joe at April 13, 2006 09:07 PM

Any one else find it odd that it would be Vegan Pizza?

Unless that cheese is 100% Oil By product (IE: NO milk) and the crust has no egg in, then it's not exactly Vegan is it..

Broken on that aspect.

Posted by: Pumpkin Noggin at April 14, 2006 11:03 AM

I do not find this amusing in the slightest.

Posted by: Rita at April 16, 2006 03:36 PM

I was hoping someone else would post this:

If Linda McCartneys veggie food is so healthy, why didn't it prevent her from dying of cancer at age 56?

Posted by: Timm at April 21, 2006 02:04 AM

Of course I checked the inside of the box. I had to tear the bloody thing apart in order to scan it, and i didn't see anything amiss on the inside of it. ESPECIALLY not a silver disk.

Posted by: Ben Tweed at May 30, 2006 08:31 AM

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