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April 1, 2006 12:03 AM

Broken: (new site name) This Is Broken In


I'm happy to announce that from now on, this site will be called "This Is Broken In."

We will only feature products like these chinos that are broken in.



"FIRST".... OMG I'm finally first. woo hoo!!! Happy dance Happy Dance!!!! yahoo! ........ geez, I need to get a life.

Posted by: Timm at April 1, 2006 12:10 AM


Posted by: noway at April 1, 2006 12:17 AM

30 years for Apple too!

Posted by: john russell at April 1, 2006 12:41 AM

Allow me to be the first troll to point out that those Chinos are, in fact, not broken; that J. Crew is using this phrase to mean something entirely different from broken; and that all you people who think they're broken have obviously not got the enormous intellect to understand the one technicality in which I am right and have found my complete joy. That is all.

Posted by: abcdario at April 1, 2006 01:02 AM

This is an April Fools joke, right?

Anyways, the name doesn't make sense.

And to make it a really good jk, you should of had remade the logo to include the "in"

Posted by: k00ld00d at April 1, 2006 01:53 AM

Expensive clothes in general are definitely broken.

Posted by: BlastYoBoots at April 1, 2006 02:31 AM

JUST what I've been waiting for! I LOVE it!


Posted by: =David at April 1, 2006 02:53 AM

LOL!!!1 LOLZ!!!1

Posted by: Bob at April 1, 2006 10:12 AM

April Fools!!!

Posted by: Tony at April 1, 2006 10:52 AM

I was sure this was a joke lol*infinity

Posted by: Silly Cat 2 at April 1, 2006 12:15 PM

Ah eez corn fused.

Posted by: eBob at April 1, 2006 01:31 PM

Clearly NOT BROKEN. They clearly are spanish-speakers attempting to make fun of Chinese people. I mean, think about it. Broken, in, chinos?

Posted by: thylacine222 at April 1, 2006 05:36 PM

*acts like someone without a sense of humor who refuses to acknowledge the very possibility of it*

Chinos have nothing to do with China, and the word's origin is unknown, so it may not have anything to do with Spanish either... *rambles on while audience drifts away to find a good pants store*

Posted by: Fuzzy at April 1, 2006 08:27 PM

wow... it took me a really long time to see that that was a joke... I was trying to understand what the point of changing the site name was - I even typed in the new adress to check... I still dont get it, are those pants aupposed to be a real "broken" entry or not?

Posted by: no one at April 1, 2006 09:45 PM

Broken in? Broken out? Worn in? Worn out?

Good? Bad? Indifferent?

Posted by: ? at April 2, 2006 12:04 AM

A hotel for people with no money, the broke inn.

Posted by: Paul at April 2, 2006 03:20 PM

Sounds like that Hotel would be a hit considering how many homeless there are !

Posted by: Britney at April 2, 2006 09:29 PM

Actually, the Spanish word for Chinese people is Chinos. That's where I got it from.

Posted by: thylacine222 at April 3, 2006 07:05 AM

Yes, I get the joke but it is sort of broken to buy clothing that's deliberately "distressed" and probably pay a premium for it in the bargain.

What is it with the worn butt marks on women's jeans anyway? Am I missing something?

Oh, and bare midriffs and "love handles" definitely are broken.

Posted by: Steve at April 3, 2006 12:10 PM

Steve, I know what you mean. I had this one pair of jeans for about six years. Faded, ragged, stained, you know. Shortly after I got married, they came up 'missing'. Then, about two months ago, my wife and I hit the end-of-season clearance sales at the local mall. I found a brand-new $85 pair of Lucky's with a worn-in look nearly identical to my old ratty jeans, and my wife loved them. Oy!

Posted by: Ron Mexico at April 3, 2006 01:29 PM

What's all the fuss about broken Chinese anyway?

Things get broke all the time, especially if they are abused. Or run out of money. Then they are poor and broke. I saw a movie that put all the broken things back up on a mountain. I mean, I dont get it, why sent the broke back to the mountain? Are they looking to get fixed or is there a paying job?

Oh well, I dont know. Nevermind.

Posted by: E. Lattella at April 3, 2006 03:49 PM

I am surprised no one has said it yet, but "broken-in clothes" are much more comfortable right off the shelf than clothes with that starchy new feeling.

However, I agree that "Fade and fray" is broken because it reduces the useful life of the clothes and makes new expensive clothes look old and used.

Posted by: Sean P at April 4, 2006 10:29 AM

the owners of this site would probably have to pay a moving fee or something. (but is availible)

Posted by: user name not availible at April 12, 2006 12:54 AM

This entire thread is broken.

Posted by: Alex at April 13, 2006 05:31 PM

i am "user name not availible"

Posted by: some kid at April 17, 2006 11:42 PM

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