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June 30, 2006 12:19 PM

Broken: Comcast branding

On the Good Experience blog: Study in Comcast branding.

(Includes the video of the Comcast service tech sleeping on the couch.)



Anyway, Comcast should do something like showing a GOOD customer experience in their commercials rather than centering it around the phrase "It's Comcastic." What does COMCASTIC mean anyway??? BAD CUSTOMER SERVICE???

Posted by: Wowiimimpressed at June 30, 2006 01:49 PM

Sleeping on customer's furniture IS comcastic.

Posted by: Comcastic at June 30, 2006 03:07 PM

That's just sad...

Posted by: Ilya at June 30, 2006 06:55 PM

I have a casual standing boycott on any food product whose name or marketing incorporates a word ending in "licious", except where "licious" is preceeded only by "de". I suppose I could extend that to "astic" and "fan" in a similar fashion, not that I have to deal with Comcast around here.

Posted by: Glenn Lasher at June 30, 2006 07:27 PM

Glenn Lasher, your dislike of "licious" made me think of another such fake word-addition that irritates me... "thon." Not used in marketing, but I've gotten sick of "thon" being used to signify an event where something is done a lot, usually to raise money. There are too many like this, and it can be used for almost anything: Walkathon, Singathon, Guitarathon, Rideathon, Skateathon, Hulathon, etc... I've seen some pretty ridiculous ones in this vein.

Posted by: Alcas at June 30, 2006 07:36 PM

Dude... that's what the English language is all about. It's not elegant, like Japanese, it's not as usefull for poetic expression as French.. what it's good at is making new words to describe anything and everything.

Take a prefix, any prefix. I'll randomly pick "anti-". Now pick a rootword. Again randomly, I'll pick "pickle". Now pick a suffix. In this case. "cision". I now have a new word. "Antipicklecision". What does it mean? "Against the cutting of pickles". Our language is MADE to be modified. I don't see much of a reason to complain when people do so.

Now, about Comcast? Cable companies all have horrible reps, don't they? The only real thing they have going for them is that you can't really choose your cable company.

Posted by: WiglyWorm at June 30, 2006 11:22 PM

The first -thon I seen was in marketing: Sellathon.

After that, I've seen non-marketing -thons:

Praiseathon, sprayathon, buildathon, etc.

This language has been modi-fried more than could be counted. Baked, Roasted, Toasted, Microwaved, You take your pick, it's happened.

Back on topic.

Those Comcast commercials are just plain... Dumb!

Like any other promo. What posesses companies to promote their products/services in the funkiest ways possible? I even wonder what it has to do with what's being promoted?

Posted by: splatman at July 1, 2006 12:08 AM

WiglyWorm, I'm not against prefixes and suffixes. I love words like "antipicklecision." I completely agree that that's one of the major bonuses of the English language. There's just something about "thon" that irritates me specifically.

Posted by: Alcas at July 1, 2006 09:11 AM

Gotta love Mr. T bashing his way through walls though.

Posted by: Francois Tremblay at July 1, 2006 11:05 AM

At least the bad customer service people aren't bashing through the walls like that. Heh.

Posted by: Fayth at July 1, 2006 10:04 PM

"At least the bad customer service people aren't bashing through the walls like that. Heh."

Yeah, ROFL!!!

It's bad enough they're going to sleep on the couch anyway,!

Posted by: Another guy named Alex B at July 2, 2006 02:50 PM

Mr. T needs to be Comcastrated.

Posted by: Mini_Me at July 2, 2006 09:01 PM

It's Bombastic!

Posted by: da Bomb at July 4, 2006 03:35 PM

I have just one question: How do we know that the bad costumer experience video is legit?

It is true that the person who made it probably had a broken experience, thus prompting the video, but how do we know that the video isn't exaggerating?

Also, it's entirely possibly that it was made just for the heck of it ("I bet you can't make a big company look bad!" "Just watch me!").

Posted by: The Pondermatic at July 5, 2006 11:39 PM

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