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June 24, 2006 12:03 AM

Broken: Neon storefront sign

25hoursAlex B sends in a picture:

This is a new neon sign in the window of my supermarket.

I asked the checkout lady what the sign was all about, and she told me (with much sarcasting eyerolling) that "it's intentional; the store is really open 24 hours a day, but the new manager thinks the sign will convey to customers that the store's employees will go the extra hour for you."



mabey they close 25 hours after this picture was taken?


Posted by: Dylan at June 24, 2006 12:07 AM

I'f I worked there I wonder I I could get them to pay me for that extra hour.

Posted by: BannanaSam at June 24, 2006 12:58 AM

Open 25 hours a week!!

Posted by: BlastYoBoots at June 24, 2006 01:06 AM

Are thay open 25/8?

Posted by: splatman at June 24, 2006 01:45 AM

Not only 25/8, but 25/8/367!

Posted by: stargate525 at June 24, 2006 02:13 AM

I wonder if they are open till the end of time+1.

Posted by: TooMontrangle at June 24, 2006 03:27 AM

Simple answer: This picture was taken on the last Sunday in October. Technically, that day is 25 hours long in most of the US.

Posted by: eBob at June 24, 2006 07:05 AM

It's mild humour. Chuckle and get over it.

Posted by: Glenn Lasher at June 24, 2006 08:49 AM

A depanneur (convenience store) in Montreal has a sign like this. It's a little dumb and obviously not true, but everyone in the neighbourhood knows where the 25-hour dep is.

Posted by: David at June 24, 2006 09:25 AM

It may be mild Glenn but it is definitly not humorous...

Posted by: Horatio at June 24, 2006 12:24 PM

Oh? It seems pretty funny to me. It's just for fun, after all. Hopefully everyone knows there are generally 24 hours in Earth days at the present stage in the life of the solar system. *walks away humming "Eight Days a Week"*

Posted by: Fuzzy at June 24, 2006 01:05 PM

Maybe they are Martians.

Posted by: Loren Pechtel at June 24, 2006 02:14 PM


It is a freakin sign that we think is funny. Just becasue you don't have a soul doesn't mean you have to feed on someone else's.

Posted by: FUN SUCKERS >:( at June 24, 2006 02:41 PM

There's a fine line between funny or stupid. This is either. Could be worse.

Posted by: Paul at June 24, 2006 02:57 PM

LOL! I wonder if they make their employees work for a nonexhistant hour, or work 24 hours for the last day of their work week and add in an hour from the next morning, from 12AM midnight to 1AM in the middle of the technical morning.

Posted by: Another guy named Alex B at June 24, 2006 05:26 PM

Oh, for goodness sakes... It's pretty obviously a joke - its not a mistake, or a poorly thought out slogan, it's a manager's humerous way of telling the world that their store has that little extra bit of service.

This is what happens when people start looking for "broken" stuff, just so they can submit it. ...Humour suddenly becomes "broken", simply because someone had to think about the joke.

Posted by: Earthman Xosha Rosp at June 24, 2006 08:15 PM

This is just like that junkyard that is "open 8 days a week".

But the junkyard is always closed.

And the sign is painted on some old welded junk from the owner's yard

Posted by: Jeff at June 24, 2006 09:01 PM

I wouldn't go to these guys to do my accounting.

Posted by: Me at June 24, 2006 10:13 PM

My interpretation would be that the store is open 25 hours at a time. Like, it's open for a day plus one hour, then it closes for a bit. Then it opens for another day plus one hour, then closes again for a while.

"We go the extra hour for you" is not an interpretation that would ever occur to me, because that isn't a saying. It just doesn't make any sense. It's a supermarket; how could there ever be an extra hour's worth of work to do for a customer?

Posted by: MattyMatt at June 24, 2006 10:41 PM


Posted by: joe at June 25, 2006 03:20 AM

Well, it's obviously an attempt at cleverness, but it's a poor one. Makes the manager look not-too-smart. I hate it when people make mistakes on purpose in an attempt to be clever.

Posted by: BellaLinda at June 25, 2006 04:57 AM

nobody's contesting that it's deliberate.

it's grouped under "just for fun" for a reason.

Posted by: BannanaSam at June 25, 2006 11:06 AM

Get's my attention! I'm an odd ball myself and a goofy 25 hour sign appeals to me :)

Posted by: nancy at June 25, 2006 01:15 PM

"It may be mild Glenn but it is definitly not humorous..."

Hm. Maybe I need to submit your sense of humour.... it is clearly broken.

Posted by: Glenn Lasher at June 25, 2006 06:38 PM

Check your receipt. They might be charging extra for that extra hour.

Posted by: Paul at June 25, 2006 08:13 PM

Side me with the people who like this. There's no way if this store was in your neighborhood that it wouldn't stand out in your mind.

In busy cities no one even notices open 24 hours signs any more because they're everywhere. This sign, whether you like it or not, grabs your attention.

This is a good example of Seth Godin's "purple cow."

Posted by: Rich Brooks at June 25, 2006 08:51 PM

"'We go the extra hour for you' is not an interpretation that would ever occur to me, because that isn't a saying."

>I agree.

"There's no way if this store was in your neighborhood that it wouldn't stand out in your mind."

>Yes, I would be so annoyed that I would go to a different grocery store.

Posted by: JAC at June 26, 2006 12:44 PM

" the clerk told me (with much sarcasting eyerolling)" Obviously not funny the 16 thousandth time you hear it.I wonder, do they have locks installed on the door to a store that is always open? Now that would be broken.

O-yea, maybe it is "25 hours a week", as the sign does not give any time lime to complete the 25 hours.

Posted by: Arthur Dent at June 26, 2006 03:49 PM

That sign has no meaning. I might as well say that my store is open 962 days. What happens after 25 hours? Do they go out of business? Does the sign count down?

Posted by: Dennis at June 26, 2006 04:58 PM

Wow! Who knew there were so many humorless people in the world - right here on Reading the sign gave me slight "start." But, immediately, it dawned on me that the owner/manager was conveying that they go the "extra mile." If I saw an "extra mile" sign, I wouldn't have cared less - no impact. This is a sign on a business. What is a sign on a business? Marketing. Upon further thought, perhaps it suggests "this is such a good place to shop (because of service, etc.) that you'll be in and out of here and feel like you saved a lot of time (an extra hour sounds nice to a lot of people). But that requires THOUHGHT. I agree with the person who said that people look for/want this to be broken just to be able to comment - now that's broken. And thinking a more logical explanation is that they're open for 25 hours at a time and then closed "for a bit." As if the supermarket needs to sleeeeeeeep for a while. lol. Obviously a Wharton grad.

Posted by: Lee at June 26, 2006 08:55 PM

"My interpretation would be that the store is open 25 hours at a time. Like, it's open for a day plus one hour, then it closes for a bit. Then it opens for another day plus one hour, then closes again for a while."

Then you'd get a open at 12AM, close at 1AM, then open at 2AM..etc and eventually the cycle would keep going on until the store is closed (for inventory or something) during the day.

Posted by: Trent Chernecki at June 27, 2006 04:02 PM


Posted by: seema at June 27, 2006 09:34 PM

I actually submitted this one - What I don't like about it is, that to me anyway, this sign doesn't say "We're open 24 hours AND we'll go the extra mile for you". Instead, I read it as "We're so clever! And we're *probably* open 24 hours a day, but you'll have to read the smaller sign on the front door to be sure".

Posted by: Alex B at June 28, 2006 06:27 PM

Why is this broken? Even though it's not a huge improvement over the 24 hour stores, it's still nice to know you have that extra hour when you need it. It's not a big deal for me because I do my shopping early, but I know many people would appreciate the added convenience.

Posted by: more is better at June 29, 2006 05:05 PM

Bravo. Very smart piece of low-cost marketing.

Posted by: big_wang at June 30, 2006 12:33 AM

You are now entering the Twilight Zone

(do do do do do do do do)

Posted by: TAE at July 6, 2006 03:23 PM

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