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July 10, 2006 12:03 AM
Broken: PC Richard slogan
Here in New York there's a chain of stores, PC Richard, that sells appliances and electronics. My one experience with them wasn't very good - see this column - and that seems to be consistent with what I've heard from friends and colleagues. But that's not the point of this post.
Instead, I'd like to point out what I saw when I walked by the store recently: the slogan that is repeatedly printed on about a dozen awnings outside the store. Each one reads...
Richard IS reliable
...with "is" underlined for emphasis.
Methinks they doth protest too much :)
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