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September 6, 2006 12:03 AM

Broken: Financial Times promotion

WantodriveA reader named Michael writes in:

I received this picture in an e-mail promotion from Financial Times magazine. 

The text elsewhere in the message says "Life in the Fast Lane Instant Win Game" and "Enter now for a chance to win a 1-day dream driving experience courtesy of World Class Driving."

They mention Ferrari, Maserati, Lamborghini, and Aston Martin next to their promotional graphic -- but they actually show a picture of a Ford. 

I guess "Want to drive a Ford?" doesn't have the same ring to it.


'financial times' doesn't have much of a ring either.

Posted by: gmangw at September 6, 2006 12:24 AM

I guarentee the person in charge of putting together this picture had no knowledge of cars, and he just picked a cool looking car and spouted out some expensive car names.

Posted by: Alex at September 6, 2006 01:03 AM

that sounds about right... of course, I wouldn't refuse a day of driving a Ford GT...

...but on how broken this is?

I dunno, I guess it could be broken because they don't show a picture of any of the ones mentioned, but what if they only showed a Ferrari? Would it then be broken because they didn't show the others too?

Whatever, I put this one in the category of not really an issue, doesn't really belong here. Are you going to specifically not enter the contest because they didn't show the other vehicles? Does this picture issue really cause you a bad customer experience, or did you just notice an oddity and submit it to TIB in the hopes you would get your submission posted?

Posted by: Memnon at September 6, 2006 02:34 PM

Well, Ford does own Aston Martin.

Posted by: klew at September 7, 2006 03:45 AM

_@_v - my friends all drive porsches...

Posted by: she-snailie_@_v at September 8, 2006 12:24 AM

are those who create such adds really lost their touch with the reality, if they use this proclamations to get people interested , try to think and understand what do they think of us - potential and prospected consumer - do we all look to them as morons?

Posted by: Gordonii at September 11, 2006 03:52 AM

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