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A project to make businesses more aware of their customer experience, and how to fix it. By Mark Hurst. |
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Previous: Hidden Marriott thermostat | Main | Next: Bank name
September 6, 2006 12:03 AM
Broken: Financial Times promotion
A reader named Michael writes in:
I received this picture in an e-mail promotion from Financial Times magazine.
The text elsewhere in the message says "Life in the Fast Lane Instant Win Game" and "Enter now for a chance to win a 1-day dream driving experience courtesy of World Class Driving."
They mention Ferrari, Maserati, Lamborghini, and Aston Martin next to their promotional graphic -- but they actually show a picture of a Ford.
I guess "Want to drive a Ford?" doesn't have the same ring to it.
I guarentee the person in charge of putting together this picture had no knowledge of cars, and he just picked a cool looking car and spouted out some expensive car names.
that sounds about right... of course, I wouldn't refuse a day of driving a Ford GT...
...but on how broken this is?
I dunno, I guess it could be broken because they don't show a picture of any of the ones mentioned, but what if they only showed a Ferrari? Would it then be broken because they didn't show the others too?
Whatever, I put this one in the category of not really an issue, doesn't really belong here. Are you going to specifically not enter the contest because they didn't show the other vehicles? Does this picture issue really cause you a bad customer experience, or did you just notice an oddity and submit it to TIB in the hopes you would get your submission posted?
are those who create such adds really lost their touch with the reality, if they use this proclamations to get people interested , try to think and understand what do they think of us - potential and prospected consumer - do we all look to them as morons?
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Previous: Hidden Marriott thermostat | Main | Next: Bank name
'financial times' doesn't have much of a ring either.
Posted by: gmangw at September 6, 2006 12:24 AM