 |
A project to make businesses more aware of their customer experience, and how to fix it. By Mark Hurst. |
| About Mark Hurst | Mark's Gel Conference | New York Times Story on This Is Broken | Newsletter: Subscribe | RSS Feed |
Search this site:
Categories:
- Advertising
- Current Affairs
- Customer Service
- Fixed
- Food and Drink
- Just for Fun
- Misc
- Not broken
- Place
- Product Design
- Signs
- Travel
- Web/Tech
Previous: Listerine label | Main | Next: Chase Online page
September 1, 2006 12:03 AM
Broken: Semifreddi's bread label
Brad Dosland points out a label that appears to read, "Never had no trans fats, never will."
So, does this fancy baguette have no trans fats or has it never had no trans fats?
The double negative certainly indicates a proud legacy of fatty bread!
That's not so bad. How about "Ain't got no trans, ain't never gon' have none, either.".
A triple negative!
_@_v - the phrases "no trans fats" and "never had" and "never will" are clearly separated by the design. not broken.
You're supposed to read the middle part first, so you get:
No trans fats. Never had them, and never will.
What I'm confused about is why a loaf of bread would have trans fats in it...If I'm not mistaken, Trans fats are found in snack foods, fried foods, and processed foods.
Well, bobval... that's WHY they never had 'em.
They never needed 'em.
But that wouldn't make good marketing language, would it?
It's similar to Hershey's Chocolate Syrup marketing itself as "fat free." Well, yes... but it contains enough calories to choke a walrus.
That's a common marketing trick -- I wouldn't be surprised to see "Sugar Free" on a stick of butter.
No, that double negative certainly indicates that they expect their customer to be familiar with American English.
(Rule of thumb: Those who are able to distinguish double negatives are also able to distinguish idioms that use them. Those unable to distinguish them *always* treat them as the idioms that use them.)
you have GOT to be kidding me. anyone with a normal brain should be able to tell what that's supposed to say.
bobval said, "What I'm confused about is why a loaf of bread would have trans fats in it...If I'm not mistaken, Trans fats are found in snack foods, fried foods, and processed foods."
Sorry, you are mistaken. Trans fats are found in a vast range of foods, including many so-called "baked" goods. I call them so-called because they are really manufactured products, which contain a wide assortment of ingredients that would never get near a similar home-made food product.
Most baker's fluff (ie white bread, rolls, buns, etc.) contain trans fats. That's why there is so much discussion of them and why this artisan bread (artisan=made in a real bakery by real bakers) is proud to say, somewhat ineptly, that it is trans fat free.
Google "trans fats in baked goods" for more info than you'll want to swallow.
I think it is a design factor that makes it fanny, but not broken I think, although you put it sooo fanny "proud legacy of fatty bred" }
Comments on this entry are closed
Previous: Listerine label | Main | Next: Chase Online page
I must say, this isn't very broken at all. It seems fine when you read the "No Trans Fats" part first.
Posted by: John Russell at September 1, 2006 01:12 AM