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Previous: McDonald's sign | Main | Next: Air New Zealand In-flight entertainment system
September 15, 2006 12:03 AM
Broken: Walgreens naming of "Walborne"
Susie Wyshak points out the Walgreens knock-off of Airborne, the popular fizzy vitamin pill.
By naming it Wal-borne instead of Air-borne, it seems to remind us that there are lots of germs floating around at Walgreens.
That's not the most broken part, I think -- I saw "Wal-borne" and assumed it was Walmart's house brand.
This is funny because i was flipping through next weeks walgreens ad today, and i noticed this product on the page, although it was renamed to "WAL-BORN" without the E.
It's not broken at all. If Susie looked at everything around her, she'd see that every Walgreens house brand is Wal, then some part of the national brand.
It actually makes sense--it helps the customers identify the Walgreens version without knowing the generic name (in the case of the OTC drugs).
I know it's obvious, but Walgreens and Walmart are not at all the same thing. One is really evil, the other only a little bit so. Greens doesn't lock its employees up and actually has pretty decent benefits. Mart--is the evil one.
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Previous: McDonald's sign | Main | Next: Air New Zealand In-flight entertainment system
I see no problem or confusion here. If Air-borne implies there are germs in the air, does Susie thinks there is no air inside a Walgreens? Unless Wal-borne only works inside a Walgreens. How about Wal-Dryl or Wal-utussin?
Posted by: klew at September 15, 2006 03:35 AM