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September 15, 2006 12:03 AM

Broken: Walgreens naming of "Walborne"

WalborneSusie Wyshak points out the Walgreens knock-off of Airborne, the popular fizzy vitamin pill.

By naming it Wal-borne instead of Air-borne, it seems to remind us that there are lots of germs floating around at Walgreens.


I see no problem or confusion here. If Air-borne implies there are germs in the air, does Susie thinks there is no air inside a Walgreens? Unless Wal-borne only works inside a Walgreens. How about Wal-Dryl or Wal-utussin?

Posted by: klew at September 15, 2006 03:35 AM

That's not the most broken part, I think -- I saw "Wal-borne" and assumed it was Walmart's house brand.

Posted by: rich at September 15, 2006 02:17 PM

This is funny because i was flipping through next weeks walgreens ad today, and i noticed this product on the page, although it was renamed to "WAL-BORN" without the E.

Posted by: Matt at September 15, 2006 08:15 PM

_@_v - gotta love their "wal-eye" eye drops!

Posted by: she-snailie_@_v at September 15, 2006 08:30 PM

I don't think Walmart has a house brand. But yeah, the two are a bit confusing.

Posted by: ambrocked at September 17, 2006 10:40 AM

It's not broken at all. If Susie looked at everything around her, she'd see that every Walgreens house brand is Wal, then some part of the national brand.

It actually makes sense--it helps the customers identify the Walgreens version without knowing the generic name (in the case of the OTC drugs).

I know it's obvious, but Walgreens and Walmart are not at all the same thing. One is really evil, the other only a little bit so. Greens doesn't lock its employees up and actually has pretty decent benefits. Mart--is the evil one.

Posted by: m at September 17, 2006 11:42 AM

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