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October 27, 2006 12:03 AM

Broken: Fishing lure advertisement

BerkleygulpA reader points out:

This Berkley Gulp fishing lure advertisement is from a Bass Pro catalog.

The fishing lure material is described as plastic, however there is a "Plastic-Free 100% biodegradable" indicator on the ad.

If the fishing lure is indeed not made of plastic, then they should provide the exact description of the material. Otherwise, if the fishing lure is made of plastic then they should eliminate the "Plastic-Free 100% biodegradable" icon from the ad.


let me be the FIRST to say broken, but considering most people who are all into fishing . . .

Posted by: stose at October 27, 2006 12:47 AM

Maybe a "plastic" is a type of fishing lure originally made of plastic

Like pencil "lead".

Posted by: Sean Z. at October 27, 2006 01:35 AM

I think its obvious, the items displayed are not actually for sale, because they are not plastic.

Posted by: PIe4Weebl at October 27, 2006 10:11 AM

Sean Z. has got it. We're looking at plastic in two senses, "pliant" and "nasty polymer." Maybe broken for a layman, but I bet that most folks who buy from this catalog never miss a beat.

Posted by: ddthrm at October 27, 2006 01:43 PM

Could also be made of bioplastic. That would satisfy the biodegradeable requirement.

Posted by: Glenn Lasher at October 27, 2006 06:27 PM

I'd have to agree that this seems broken, as the two appear to be contradicting each other.

But, I'm not a fisherman, I don't know the lingo that well though, so for its location, in that catalog, it may make sense to fishermen.

Posted by: Memnon at October 27, 2006 08:53 PM

"Plastics" as the word is used here is the class, style, or type of bait, not the material it is made from.

But still funny.

Posted by: tedonion at October 28, 2006 09:18 PM

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