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A project to make businesses more aware of their customer experience, and how to fix it. By Mark Hurst. |
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Previous: Barricade at Cornell University | Main | Next: Harajuku station sign
January 3, 2007 12:03 AM
Broken: DIRECTV online order form
Mike Bunnell writes in:
I recently ordered an additional receiver for my DIRECTV system - a free offer as a 'valued' customer. When it came to the payment page, even though the order total is $0, I was required to enter a credit card before completing the order process.
Just to be clear, by this point I had already logged in with my account information, and was provided this offer specifically based on my payment & service history.
Too bad nobody thought to program that information onto the apparently standard ordering interface.
Sure, but when buying free stuff from other web-sites it knows not to ask me for credit card information if the total is zero. (I was buying PDF files)
You aren't paying for the equipment but they are still going to charge you a monthly fee... they give you a free system and make up for it in your programming fees.
DirectTV actually runs a credit check on you before they allow you to become a customer.
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Previous: Barricade at Cornell University | Main | Next: Harajuku station sign
I wonder if the Amazon patent is to blame for this.
Posted by: Kalthare at January 3, 2007 04:40 PM