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January 26, 2007 12:03 AM

Broken: Misuse of apostrophes in signs

218989558_c20717c3b5A photo from Jannygirl's Flickr photostream:

The plural of oreo is oreos - not oreo's.

For examples of the rampant misuse of apostrophes in signs see the Grocer's Apostrophe image pool on Flickr.


This is a battle we're losing.

Posted by: Kalthare at January 26, 2007 03:19 AM

Maybe the awning hid the word "Store." (For all you literalists, that was a joke.)

Plural's with gratuitou's apostrophe's make me nut's. (That wa's seriou's.)

Posted by: tartan at January 26, 2007 08:19 AM

I wonder if anyone has noticed that the really broken part is the fact that somebody would deep fry an Oreo. Whatever happened to a glass of milk? BTW 7 seconds is just the right amount of time to dunk for a soft yet not too mushy cookie. Improper use of apostrophes is kind of annoying. Not as much as when people say "de-thaw" and really what they mean is thaw, or defrost. But that's a whole new grammatical can of worms.

Posted by: lefty-chef at January 26, 2007 09:20 AM

Once they had deep-fried Twinkies, you just knew it would come to this.

And you know the apostrophe? That's really a glottal stop.

Posted by: Fuzzy at January 26, 2007 11:51 AM

I had deep fried oreos (not oreo's) once at a county fair. (They'll deep fry rocks at a county fair.) Just to say I tried 'em, by the way.

Didn't quite rock my world. The Oreo was not meant to be served hot. But not horrific, either.

As David Foster Wallace might have put it, a supposedly fun thing I'll never do again.

Posted by: Randee Cohen at January 26, 2007 03:41 PM

I've never much cared for oreos (fried or otherwise). The cookie is too dry and strangely so is the filling. Dunking them in milk just makes them taste gross.

I too am tired of misplaced apostrophes. Probably just as irksome to me are people who don't understand the difference between "there", "their", and "they're" or "too" and "to".

Posted by: ebob at January 26, 2007 05:37 PM

I can almost feel my arteries exploding

Posted by: kingofthering at January 26, 2007 07:56 PM

Do deep fried oreos sound tasty? They don't sound tasty to me...

Posted by: dahobo at January 26, 2007 09:08 PM

Actually, Oreo is a trademark, not a noun, and should not be pluralized at all. The noun is "Oreo cookie".

And I imagine Nabisco would not be pleased at the infringement, either.

But yeah, we've lost the battle of the apostrophes.

Posted by: stoo at January 26, 2007 09:51 PM

I'm more disgusted with the thought of what part of mr. oreo is deepfried.

Posted by: globpharm at January 27, 2007 12:20 AM

stoo, it is in now way infringement so long as you properly represent the item. If they are deep frying Oreo cookies, then they are not violating the copyright laws because they are correctly representing the items in question; however, if they are using the generic-brand of Oreo cookies, then they are infringing on the copyright.

Posted by: Elite Marksman at January 27, 2007 08:43 AM

The apostrophe protecting society will cover up the apostropfe so it blank OK.

Posted by: zzo38 at January 28, 2007 03:06 AM

Elite Marksman, you're wrong; I can't set up shop to make money on someone else's product without that company's permission -- which this outfit obviously doesn't have, since Nabisco would not have allowed the use of "Oreo's" but would have insisted on "OREO Cookies".

Posted by: stoo at January 29, 2007 07:37 AM

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