|A project to make businesses more aware of their
customer experience, and how to fix it. By Mark Hurst.
|About Mark Hurst||Mark's Gel Conference||New York Times Story on This Is Broken||Newsletter: Subscribe||RSS Feed|
Search this site:
- Current Affairs
- Customer Service
- Food and Drink
- Just for Fun
- Not broken
- Product Design
February 12, 2007 12:03 AM
Broken: Utility bill happytalk
From the envelope containing my recent electric bill, in big, red, bold letters:
"Your Con Edison bill is inside - in a NEW SIZE!"
Wow, a new paper size. I guess it doesn't take much to get them excited. Do they really think customers might be excited by that?
The bill inside looked the same, just printed on bigger paper.
Comments on this entry are closed