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February 12, 2007 12:03 AM

Broken: Utility bill happytalk


From the envelope containing my recent electric bill, in big, red, bold letters:

"Your Con Edison bill is inside - in a NEW SIZE!"

Wow, a new paper size. I guess it doesn't take much to get them excited. Do they really think customers might be excited by that?

The bill inside looked the same, just printed on bigger paper.


Haha. That's not the kind of thing I want to see when I open a bill... "Your bill is now LARGER!"

Posted by: ketamine at February 12, 2007 12:54 AM

Oh my God oh my God oh my God a BIGGER BILL that's so exciting! Cancel my wedding, postpone the honeymoon, I GOTTA SEE THAT BILL! Haha too funny! ^_^

Posted by: Magzime at February 12, 2007 08:22 AM

This actually makes a lot of sense if you consider that they want to make sure people recognize their formerly smaller format bill and don't throw it away as a solicitation. Sure, they don't have to be so bloomin' happy about it, but would you call it broken? Silly, perhaps, but it did get your attention and served its purpose. I'd call that not broken.

What's broken are the solicitations from credit card companies deliberately sized and labeled just like your bill that say something like "Important account documents" but are nothing more than an attempt to sell you some useless service you don't need. THAT'S broken.

Posted by: Erich at February 12, 2007 09:49 AM

Not broken... irrelevant perhaps, although Erich might have a point about recognition...

Posted by: VHoratio at February 12, 2007 09:16 PM

well, maybe some customers complained it was too small to read.

still weird, though.

Posted by: katkat at February 13, 2007 11:11 PM

I can see many an unexpecting customer opening the envelope with high hopes that their electricity costs have gone down.

Why else would the company be bragging about size?

Posted by: TIBE4ME at February 14, 2007 11:00 PM

Yeah, I got this too and thought it was stupid. The funny thing was, they sent a letter BEFORE the bill arrived to announce the change.

I think the company is saving money by buying more commonly-sized paper. Unfortunately, this means they are wasting more paper. I hate ConEd.

Posted by: interlard at February 17, 2007 07:46 PM

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