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April 10, 2007 12:03 AM

Broken: Pacific Gold beef jerky description

JerkySteve Jackson points out:

This bag of Pacific Gold beef jerky is a good example of meaningless marketing-speak.

It proudly proclaims that it's "natural-style."

"Natural-style" is a bit like being "alive-style"; it either is, or isn't.


"Natural-style" means "isn't." Like "natural-style" yogurt -- you have to stir it, but you don't want to know how they made it.


Posted by: henrybowmanaz at April 10, 2007 02:47 AM

The real problem is, what is "natural"? For a lot of definitions, the fact that it's jerky precludes naturalness.

Posted by: Fuzzy at April 10, 2007 09:02 AM


Natural style, in this context, means not chopped-and-formed. (As the subscript "made from solid strips of beef" indicates.)

It might be marketing-speak, but it's not meaningless.

Posted by: Sigivald at April 10, 2007 04:30 PM

"Natural-style" is a bit like being "alive-style"; it either is, or isn't.

Hahahaha, good one...

Posted by: Keith L. Dick at April 10, 2007 10:58 PM

This is a computer-style comment.

Posted by: Dylan at April 10, 2007 11:11 PM

I have always considered 'natural' to mean 'made from naturally occurring elements'

So all carbon based products are natural, unlike those made from berkelium.

Posted by: arcticJKL at April 11, 2007 10:37 AM

Seems perfectly unbroken to me. You can't take a piece of text out of context from the package and call it broken. I buy this kind of jerky all the time, and the line underneath "Natural-style" clarifies it just fine. It is making a distinction between chopped and formed meat snacks like slim-jims and this kind of jerky where each piece is a single contiguous slice of meat, like a thin sliced steak.

Its perfectly clear and logical to me. Out-of-context awkwardness does not a broken product make.

Posted by: buggernaut at April 13, 2007 06:01 PM

If Natural Style refers to the cut strips of meat, what do they call the chopped and formed kind?

Posted by: Tim at May 9, 2007 03:09 AM

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