|A project to make businesses more aware of their
customer experience, and how to fix it. By Mark Hurst.
|About Mark Hurst||Mark's Gel Conference||New York Times Story on This Is Broken||Newsletter: Subscribe||RSS Feed|
Search this site:
- Current Affairs
- Customer Service
- Food and Drink
- Just for Fun
- Not broken
- Product Design
May 15, 2007 12:03 AM
Broken: Crunch Bar package instructions
I bought this Crunch Bar a few days ago and was wondering why Nestle would boast, "New! Break into 4 Pieces."
That seemed odd enough, but when I opened the package, the chocolate is divided into a 3 x 6 grid.
This allows you to break it into 18 equal squares, not four.
Interestingly enough, 18 isn't even divisible by 4, which led me to wonder again, why would the package so prominently insist that you break it into four pieces?
Comments on this entry are closed