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June 2, 2007 12:03 AM

Broken: "Just Oak" store sign

JustoakJames Krippendorf submits a picture of a sign taken in Wales, Wisconsin:

I saw this sign for a store called "Just Oak & More."

Who can figure out what they sell?

I sure can't.


Trees, furniture, firewood, lawn stuff...

I dunno.

Posted by: GinoLeTV at June 2, 2007 12:51 AM

Maybe "more" is short for Sycamore, as in a wood shop? Other than that, I've no clue.

Posted by: ashleyriot_vs at June 2, 2007 12:52 AM

Nothing but oak.

...and some other stuff.

This makes my head hurt.

Posted by: Kalthare at June 2, 2007 05:34 AM

They sell furniture made out of oak and other stuff, according to their website,

Posted by: scott122 at June 2, 2007 09:44 AM

They probably expanded their product line, then "improved" their name to match. It's a variation on one of my favorites: "Up to X% off and more!" to advertise a sale. Given such a pointless come-on, almost any percent would be possible, wouldn't it?

Posted by: tartan at June 2, 2007 02:12 PM

"Maybe 'more' is short for Sycamore"

I love it! Brilliant way to "unbreak" the name. :)

Posted by: mooshki at June 2, 2007 02:21 PM

Judge's benches?

"Just Oak", oak with a characteristic of justice...

Never mind.

Posted by: =David at June 2, 2007 08:27 PM

It doesn't say anything about what the heck it is. Also, it's confusing. BROKEN!

Posted by: Maxaxle at June 2, 2007 11:18 PM

Well, it's not like "Kinko's" tells you what they do either, until you go in and find out for yourself, or have a giant advertising budget for a national chain.

Posted by: klew at June 2, 2007 11:50 PM

Oh, come on now! They specialize in oak with a good sense of fairness but they also sell other wood!

Posted by: Loren at June 3, 2007 09:36 AM

Wow, it's br-oak-en!

Posted by: tartan at June 3, 2007 10:14 AM

"Just X" seems to be a fairly common business naming convention. Which is not only often inaccurate, it's a really stupid name to choose from a strategic perspective, as you've now boxed yourself out of future growth or into having a stupid name.

Posted by: Steve J at June 4, 2007 03:37 PM

Enjoy the sign while you can: the nearby Walmart has started selling oak and more. Poor JO&M is not long for this world.

@tartan -- lmao!

Posted by: Stet at June 7, 2007 07:27 PM

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