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August 26, 2004 12:01 AM

Broken: Newspaper ad for cars

3_6_MONTJim Sutton writes:

Here's how not to buy advertising! This advertisement appeared in the Friday edition of our local newspaper. The problem: Nowhere is the company's name, phone number or address mentioned.

Which is too bad, because the 99 BMW looked interesting. I wonder what a full page ad costs these days?


That really looks like half of a two-page spread to me. I'd be very interested to see the page immediately before it. Mainly because I think this is more a case of the center page falling out of the paper than anything else.

Posted by: somebody at August 26, 2004 02:14 AM

You can tell they're "wholesale prices" because the numbers all end in 950, not 999 ...

Seriously, even if this is part of a two-page spread, it would have been a good idea on the part of the advertiser to have some identification on both pages, just in case they get separated. A competent layout artist would likely have suggested just that.

(And who the heck buys cars "wholesale" anyway?)

Posted by: E.T. at August 26, 2004 11:57 AM

E.T., people who re-sale them. :P

Posted by: Marie The Magnificent at October 31, 2004 06:05 PM

apparently they will be undersold...

Posted by: mykel at December 11, 2004 09:53 PM

surely it is a double-spread, but that doesn't excuse them from one of the basic rules of this format - make sure your logo or company info is visible on both pages (even if in 8-pt. font).

and there's not a single bimmer in sight on the page.

Posted by: erin at March 25, 2005 01:42 PM

If one would notice in the bottom right of the ad, another broken thing, the ad advertises for a 1997 Chrysler Neon Sport, however, Chrysler doesn't sell the Neon, Dodge does. Odd...

Posted by: GOD at April 26, 2006 03:33 PM

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