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Previous: Sign for employee ideas | Main | Next: Everything, in one post
November 18, 2004 12:01 AM
Broken: Viawest tag line
Scott Palmer writes:
The enclosed company's website tag line is:
Real company
Real relationships
Real internet solutions
The problem is that the first thing on their site that you see is a Flash movie that says "We are a real company." It doesn't really inspire confidence when you put it that way.
[Especially from a telecom company. -mh]
Hehe, might as well say, "Believe it or not, yes, we ARE a real company. Seriously." Makes you wonder what brought this campaign about.
"No, really! We have cards! Look at this convincing stock photography? Don't those people look like they're part of a real company?"
As someone who has spent a lot of time dealing with vaporish telecom and ISP companies who promise the world from their websites, the intent of this message is quite apparent. These other firms are often based overseas and impossible to reach for technical support, or are reselling services from more legitmate operations and pocketing the difference.
If you have ever tried to find a telco or an ISP for a small business operation you are probably familiar with FAKE companies.
Again, something curious and even a little targeted but NOT broken.
Well, broken insofar as it doesn't lead one to be confident in a company that HAS to say that they exist.
It reminds me of spam, where the subject line is something like, "Guaranteed to work!" If it worked, they wouldn't need to guarantee it, they'd let their product speak for them.
I immediately latched on to the comment "the first thing on their site that you see is a Flash movie."
Is anyone else as fed up as I am with sites that overuse Flash? I found a utility that allows easy enabling or disabling of the Flash plugin: I almost always have mine disabled.
Having said that, there seem to be an incresing number of sites that are inaccessible unless one runs the Flash plugin. What a poor user experience *that* is...
You people inspire me to email this link to my bosses (@ ViaWest) .. Something tells me they could benefit from expertise such as yours..
I dont know who to laugh at more...
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Previous: Sign for employee ideas | Main | Next: Everything, in one post
As opposed to what? A fake company?
Posted by: vista904 at November 18, 2004 09:38 AM