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March 8, 2005 12:01 AM

Broken: AA.com title list

AatitleOnline travel pioneer Terry Jones points out this list of honorifics over at AA.com... as he says, "every title from Duchess to Swami!"

Not exactly broken, but perhaps a bit excessive?

Comments:

I signed up as a Swami on United Mileage Plus, back around 1998. Provoked a giggle from their phone reps now and then.

Posted by: mph at March 8, 2005 12:49 AM

can someone explain what 'Bro.' is?

i have a feeling its not what i think...

Posted by: Carl Winslow at March 8, 2005 01:12 AM

I assume "Bro." is "Brother," as in a title used by Roman Catholic monks.

Posted by: Joshua at March 8, 2005 01:21 AM

HRH? Is that short for His/Her Royal Highness? How many of those apply?

Posted by: Michael Moncur at March 8, 2005 01:49 AM

Me for one, you low class scum!

Posted by: HRH@Royal.com at March 8, 2005 04:30 AM

I'd like to think this can be attributed to the p.c. age, as in political correctness. They don't want to invite any possible trouble by omitting any titles, so they include every single one in existence.

Posted by: Ryan Freedman at March 8, 2005 05:24 AM

Wasn't this already posted here a few months ago?

Posted by: Ilan at March 8, 2005 06:33 AM

I guess the Pope is out of luck, though.

Posted by: stoo at March 8, 2005 07:30 AM

This has always bugged me, and no, it's not P.C. For instance, there's a spot for "Lord", but no "Dark Lord".

I never know what to select. Do I just put regular old "Lord", or do I put "Master", which is what all my friends call me?

Posted by: Morath, Dark Lord of Doom at March 8, 2005 08:43 AM

Same problem, different website, posted back in Janauary.

http://broken.typepad.com/b/2005/01/just_a_comment_.html

(By the way, why was that catagorized under Current Affairs and not Web/Tech? I had to go to the monthly listings to find it.)

Posted by: Jay at March 8, 2005 09:05 AM

Great idea! HRH is always peeved when she can't properly identify herself on donation forms.

Posted by: Matt Hampel at March 8, 2005 09:27 AM

Where's "Pope"?

Posted by: Jeff at March 8, 2005 10:42 AM

What is Eur Eng and Ens.

Posted by: unknown at March 8, 2005 03:14 PM

Jeff: That was already noted by stoo.

unknown: Ens probably is Ensign, Eur and Eng... European and English?

Posted by: fuzzy at March 8, 2005 05:28 PM

You should go to the website and see for yourself. They have just as many SUFFIXES !!!

Posted by: jay at March 8, 2005 05:33 PM

they are also missing:

Hegemon, HU (his ugliness), and of course, the ever important Bum?Hobo

They should probably also put a Michael Jackson category, since he really only fits in his own category. They really need to make sure to not turn off those kinds of people.

And yes, there is no "pope"

Posted by: real_saddam at March 8, 2005 08:04 PM

Heheh...Speaker? Speaker Bob Jones

Posted by: Travis at March 8, 2005 08:05 PM

All that, and no Dato, Tan Sri, or Tun. [is malaysian]

Posted by: Tiara at March 8, 2005 08:46 PM

Are the customer service representatives supposed to call you by your title when addressing you?

Posted by: Reed at March 9, 2005 01:27 PM

This really would be broken if it had "Pope" on there. The Vatican has it's own aircraft.

Posted by: MinkOWar at March 9, 2005 07:04 PM

How about "Supreme Ruler of the Universe"?

Posted by: fuzzy at March 9, 2005 09:08 PM

Wouldn't presidents have their own vehicles? What's the first one mean?

Posted by: Administrator00192 at March 9, 2005 09:20 PM

It stands for Audio Video Master :D

Posted by: unknown at March 10, 2005 03:14 PM

Reed: they probably would.

and what does PFC mean Pre Fabricated Cartoon

Posted by: unknown at March 10, 2005 03:21 PM

AVM: Air Vice-Marshal (or Automatic Vending Machine)

PFC: Private First Class (or Potatoes, Fish, Chips)

May I point you to http://www.acronymfinder.com/

It is an excellent site.

Posted by: fuzzy at March 10, 2005 05:59 PM

Eur Eng is a European title meaning the person is a chartered engineer i.e. one who is a member of the recognised professional body for their discipline. In the UK C.Eng. is used after the name to show the same thing but in the many other countries it is used in a title position.

Posted by: euman at March 11, 2005 03:56 PM

You know what PFC stands for, Pencil F*!@ing Chimps

Posted by: unknown at March 24, 2005 03:52 PM

You know what PFC stands for, Pencil F*!@ing Chimps

Posted by: unknown at March 24, 2005 03:54 PM

Where is Invalid Atribute Index? I seem to remember that a certain Bitish playhouse was a little more inclusive...

Posted by: Invalid Atribute Index Bob at March 26, 2005 03:08 PM

You figure they'd just have a text box to type in that you're the Archbishop of Canterbury when you're signing up for tickets.

Posted by: Slipstream at March 27, 2005 02:54 PM

*sigh* I first ran into this issue back in 1997 when I built the first site for Rolls-Royce and Bentley Motor Cars.

When we were designing the page with a request for information form the clients were very concerned about addressing their customers appropriately.

Being crude Americans, we were unclear what the issue might be. Why wouldn't you just use Mr., Mrs., Ms. and maybe Dr.?

For RRMC their perspective is that they serve all sorts of wealthy clientele who use other honorifics. To understand their problem better, we asked them to send us a list of the honorifics their current customers used. We got a list like the one you see here, some of which could only pertain to a single person in the world, e.g., "Sultan of Brunei".

Ultimately, we convinced them that their CURRENT customers like the Sultan of Brunei were not nearly as likely to be looking at this website (especially as it was pure brochureware) as much as aspirational viewers. And that the Sultan would just have his people helicopter him directly to the factory in Crewe, England if he had any questions vs. ordering himself up a glossy brochure via their new website.

In any case, the net net (pun intended) was that they went with a small list of 4 or 5 possible honorifics and didn't do the silly list of thousands of possibilities between Admiral and Swami.

Posted by: Tony at March 31, 2005 03:50 PM

I don't think this is broken at all. Just because not everyone is a transgendered Jewish Squadron Leader doesn't mean products shouldn't be designed that accommodate our needs.

Posted by: Mme. Squad.Ldr. Matt, Cantor at April 1, 2005 01:56 PM

So why not just have a place to type in the honorific instead of a lengthy drop-down list? That way ANYONE can be handled!

Posted by: Gary Edstrom at April 11, 2005 06:56 PM

Because that would make sense, Gary.

What's wrong with you, anyway? Do you begrudge the poor wage slave the week or so it took to research and type in the complete list? (heh)

Posted by: speedwell at April 15, 2005 01:12 PM

Why do they have Squad Leader, Is someone signing up in the middle of a fire fight?

Posted by: kodex at May 16, 2005 09:59 PM

On flight 1877s from Pittsburgh to Dallas, my sister was denied an extra glass of water. It was a 5 hour flight and she takes medication. The flight attendants were very rude. My sister is 60 and I am 66. I guess we just got a taste how old people are treated. Jeanne

Posted by: Whetsell, Jeanne at June 20, 2005 09:53 PM

Why the ---- do old geezers post on this site????

Posted by: canttellyou at July 22, 2005 01:49 AM

"Squad Leader" is short for "Squadron Leader", a rank in the (British) Royal Air Force equivalent to Major in the army.

Posted by: John Hobson at August 8, 2005 08:24 AM

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