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A project to make businesses more aware of their customer experience, and how to fix it. By Mark Hurst. |
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Previous: AA.com title list | Main | Next: Battery close-up
March 8, 2005 10:12 AM
Broken: Corporate hate sites
Forbes reports on disgruntled customers' Top Corporate Hate Websites.
it's pretty broken that they repeat all 10 "NO" signs between every ranking. They only need to have that at the top.
It's broken because you can't tell which ratings panel goes with which site. Apparently the ratings are at the bottom of each description, but without some sort of separation the sites in the middle are muddled together.
I'd say anybody who doesn't get the relevance of the list to 'This is Broken' hasn't been paying attention....
I'd say Dan isn't paying attention - at the top of each description, below the set of 10 icons, is one repeated icon. That's the icon for the site being described/rated. Not to mention that every description kinda, ya know, MENTIONS the company being attacked. Duh.
I was thinking that maybe Forbes reporting on anti-corporate sites was what spurred this posting to TiB, but that's not a broken notion. So, why was it posted here?
_@_v - i think what is broken are companies with such shitty customer service that they inspire web hate sites and pages
_@_v - like these two interesting samples...
http://www.thebestpageintheuniverse.net/c.cgi?u=orbitz_blows
I have been paying attention. I don't think Dan has been paying attention because this site is for things that are broken. The description of the site does not say why it was posted here. I am guessing that somebody posted this because the companies the commentaries refer to are broken. In that case, it should be posted in "Just for fun".
It's broken because the fourth graf contains a howler:
"Note that we substantially cleaned up some of the posts, editing out odd CAPITULATION schemes, iffy grammar and plain incoherence."
Say it with me, Charles Wolrich: spellchecking is not copyediting!
Capitulation
Pronunciation: k&-"pi-ch&-'lA-sh&n
Function: noun
1 : a set of terms or articles constituting an agreement between governments
2 a : the act of surrendering or yielding b : the terms of surrender. -- Merriam Webster
Hmm... might not be broken after all :D
If you click on the UPS one you see some really broken boxes and tupperware,computers,VCRs.One computers harddrive came ouy and the heatsink became loose. I think Microsoft is broken.That was the whole idea of this MICROSOFT is broken
Verizon's response is rather telling, especially in comparison to those of the other companies targeted, who at least try to sound somewhat tolerant and professional:
"What's really pathetic is not Verizon but this sort of lame Web site. In this day and age, anyone with a gripe can put up a Web site and make outrageous claims as the authors of this one did."
"Verizon's response is rather telling..."
Yeah, although I'm inclined to believe this is not so much a symptom of a company-wide attitude, as much as catching the company rep on a bad day, or in a misunderstanding. That rep should be reprimanded if not fired.
I've had really bad experiences with all manner of phone companies, EXCEPT Verizon. Verizon has always been helpful, reasonable and prompt in solving problems. I like them.
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Previous: AA.com title list | Main | Next: Battery close-up
How is this broken?
Posted by: ahoffman50 at March 8, 2005 10:32 AM