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April 25, 2005 12:01 AM

Broken: Neutrogena online survey

Picture_1Picture_2Dennis Marks writes:

Even through I entered that I am male on the first screen, it wants to know what color lipstick I wear.

You are required to answer "natural" or "dramatic" to continue and then it recommends a lipstick color to use at the end.


You're assuming that males don't wear lip colour. That's an invalid assumption; I'm pretty sure about 5 seconds with Google would find a plethora of examples.

Now the survey does ask 'When', rather than 'If and when'. But I think that, in the context of a Neutrogena survey, poor wording is less 'broken' than assuming absolute knowledge about the actions of half the world's population.

Posted by: scotfl at April 25, 2005 01:00 AM

Oh hush, the majority of males don't wear lip stick, and that's what he meant.

Posted by: at April 25, 2005 01:24 AM

The survey is clearly stated, at the top of the page, to be for the purpose of recommending products.

To do so, it needs to know what color lipstick you prefer. If you prefer not to wear lipstick, or indeed any make-up at all, why did you ask Neutrogena to recommend cosmetic products for you?

Maybe you meant to take the survey about facial skincare, but were confused about which link to click, since they both say "go", and you have to figure out where they go from context?

Posted by: Nora at April 25, 2005 03:12 AM

Clearly the best solution is for them to include a "none" option. Assuming no men wear lipstick is as bad as assuming all women do. Dennis's assumption about cosmetics usage is what's broken.

Posted by: Rory Parle at April 25, 2005 06:55 AM

not broken you clicked the wrong link. i took the the test with no questions about lipstick

Posted by: Brandy at April 25, 2005 11:25 AM

What I find broken is the technical functionality of the site, and may indeed be related to this entry.

Clicking 'go' on the 'facial skincare' option reloads the EXACT SAME PAGE, except passing a variable argument to a server side script that is supposed to pop up a window with the survey.

Unfortunately, this is precisely the same behavior that pop-up blockers block. It is quite possible that when the user clicks the first 'go' and it doesn't work because the pop-up is blocked the natural reaction is to try the second 'go' to see if it works.

The second 'go' uses a different method. It links to a javascript to open a new window and pass the link to it. This way of doing it does not trigger pop-up blockers, and will work for almost everyone. Almost, because you must have javascript activated for it to work, but most folks do.

So yes, this site is indeed broken as it would tend to funnel people away from what they want and to something not appropriate for them.

The real question for me is why do they ask for your gender? Does it affect your results or do they simply collect demographics to determine just how many men they are selling lipstick to? If it doesn't do either then why require an unnecessary user interaction? For that matter, is it important enough to collect demographic gender data to set up an unfulfilled expectation on the part of the user?

Posted by: Erich at April 25, 2005 11:46 AM

I would have to agree that it is broken. As a woman who rarely wears make-up, no one should have to fill in this category. Why is it assumed that anyone wears make-up all the time, male or female?

Posted by: zakyam at April 25, 2005 12:28 PM

ja, just include a none. i don't want natural or dramatic, merci beaucoup.

Posted by: Bob at April 25, 2005 05:00 PM

OK, it is broken to ask a male customer what color lipstick he would wear, when 99% of males don't wear lipstick. Even though there might be another and better link, it is still broken.

Posted by: T-100 at April 25, 2005 07:42 PM

Uz iz being all foolz, allz menz wishez to wearz zee lipztikz. Uz juzt deiningz yer zelvz

Posted by: Picho at April 25, 2005 10:27 PM

It makes sense that the only options for lipstick are dramatic or natural.. I wear natural every day. It just happens to my my natural lip colour, with a bit of Labello UV Care smeared on. Choose "natural". Makes sense to me. ;)

(for what it's worth, I think the site/survey is broken for other reasons)

Posted by: anitsirK at April 25, 2005 11:33 PM

Here in Denmark it is very common that men were lipstick, so I find nothing wrong in that form.

Posted by: Arnold at April 26, 2005 04:36 AM

Dennis, what answer did you put?

Posted by: Ilan at April 26, 2005 09:06 PM

Can you say Michael Jackson?????

Posted by: imnotright at May 2, 2005 10:54 PM

Was that Denmark comment for real? If so - interesting! I know some cosmetics firms and even some male-market magazines have tentatively, almost subliminally started recommending cosmetic products for men, other than skincare products.

Can't really picture guys sporting make-up, though. I know some artsy students like the occasional eye-liner or mascara, but has not taken off at all, main-stream, that is, in South Africa.

Posted by: Malan at May 4, 2005 09:24 AM

It never say any where in the question about wearing lip stick, just what you prefer. So if you are a guy, who does not wear lip stick, do you prefer a girl who wears dramatic or natural lip stick.

Posted by: Mikael at May 8, 2005 12:31 PM

Wow, Mikael is an idiot. It clearly asks "When *YOU* wear lip color..." [emphasis mine, obviously]. It means when the taker of the quiz wears lip color. It can't be interpreted any other way. It doesn't say "When you see someone wearing lip color who may or may not be you yourself..."

Posted by: Nobody Else at May 9, 2005 08:39 AM

Dear sir,

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> So when we saw your product ,we like it then we want your company to be supplyi

ng us goods and services .We are going to demand for 1000 pieces ,because we dont

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r company should be supplying us now.

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> regards..

Posted by: gbenga at June 22, 2005 10:39 AM

This is also assuming all women do wear make up as well...

Posted by: jake at March 5, 2006 10:16 PM

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