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May 17, 2005 12:05 AM

Broken: AdvantEdge discount coupon

WholeadRobert McLaughlin points out this AdvantEdge nutrition bar coupon for .50 cents off... what a deal!


Lol...I work retail, and I'd definitely only take half a cent off for that coupon! That's awesome. And definitely worth cutting it out.

Oh, no wait, um,..."That isn't broken, You're broken! ' don't realize that it's actually supposed to be fifty cents? No, wait, because there are bigger things to worry about. Right, that's it. You're broken."

Did I pretty much cover all of 'em?


Posted by: =David at May 17, 2005 02:03 AM

I was hoping the cash value was greater than the discount, but alas, it says it's worth 1/100th of a cent in the small print.

Posted by: Karl at May 17, 2005 02:18 AM

Interesing...I've gotten quite used to puncuation and other errors in written media, even publications which should definitely know better. But I thought everybody knew money! An indecisive proofreader perhaps?

Yes =D, there are bigger things to worry about. I thought we were here to have some fun about some of life's little foibles.

And as you point out, the coupon could technically be interpreted as a half-cent discount. It's good for a chuckle, but it creates a bit of confusion, however momentarily or minor. Definitely broken.

Posted by: julesh1959 at May 17, 2005 05:54 AM

well, it probably couldn't actually be mistaken as a 1/2 cent discount, because the UPC is probably correct.

ja, julesh, i've gotten used to punctuation error's too. Like evry time there's an "s" people fell the need to put an apostrophe in front of it. Including my school, and I think that's sad.

(btw, in some counties in FL, including mine, today is the last day of school)

Posted by: Bob at May 17, 2005 06:56 AM

This is so common in the USA that while I laughed at it as a child, now I realize that it is just sad. No one will ever fix these signs, because everyone is supposed to know what it means. What's strange is that out of all the big + frivolous class-action lawsuits, typos like this haven't caught on. I believe that's why they have the fine print in any ad here that says the prices aren't necessarily right in the ad.

Posted by: sir_flexalot at May 17, 2005 07:38 AM

Bob, I sincerely hope you were *trying* for irony there.

Posted by: Grammar Queen at May 17, 2005 07:38 AM

Hopefully you'll go to a place where they double coupons so you can get a big fat penny off!

Posted by: Joshua Wood at May 17, 2005 09:04 AM

I wonder how many people actually think to themsleves "only half a cent off, that's not a good deal"! But more importantly, is this just an "honest mistake" or is this a language-wide, systemic problem? My feeling is it's the latter.

Like the word "biweekly". Does that mean twice a week or every two weeks? Decide what you think it means, and then look at Merriam-Webster:

Posted by: Robby Slaughter at May 17, 2005 09:20 AM

Re: biweekly

Word-net gives both meanings -- every two weeks and twice a week..

The OED says in a parenthetical note under the bi-prefix entry The ambiguous usage is confusing, and might be avoided by the use of semi-; e.g. semi-monthly, semi-weekly; cf. half-yearly.

If you have access to the OED on line, see

What's broken in this context is probably the language.

Posted by: Steve at May 17, 2005 10:20 AM

I think I'm broken - I had to look at it at least three times before I figured out what was broken about it!

Posted by: Robert A. Dugger at May 17, 2005 10:25 AM

Mind you there is a new law in CA as of 1/1 that says advertisers MUST honor the lowest posted price. If hamburger is listed as .99 cents a pound then you can lawfully buy it at a penny a pound (rounded up) and they lawfully MUST sell it to you, even if they change the sign to 99. cents a pound. I drop a line to the companies who advertise this way and get more coupons for my troubles. I have a handful of these now, when I get 100 I'll try to get on the Jay Leno show. And yes, a pet peeve is also the 's you see everywhere. There is a place down the road that does "Tax'es", I need a picture of that next. :)

Posted by: Robert_M at May 17, 2005 10:55 AM

There is a great book out there about punctuation and its de-evolution in modern, information-intensive society with plenty of anecdotes and examples. It's called "Eats, Shoots, and Leaves" The author's name is Lynne Somethingorother. If you're reading/posting to TIB you'll probably like this book.

Posted by: Dan at May 17, 2005 12:45 PM

Man! I hope the place that does Tax'es is better with decimal points than they are with apostrophes.

Posted by: G'lady at May 17, 2005 12:49 PM

It never ceases to amaze me, the level of inadequacy some have in their own lives, that they spent time criticizing others. They would better serve themselves with internal searching to fill the sad suffering voids or remain in the third grade forever.

Posted by: Jack at May 18, 2005 07:28 PM


FOr public schools up here in MA who have to make up snow days, it's like 6 weeks!

Posted by: no one at May 18, 2005 09:24 PM

I just figured it out... Man, I'm slow! ^.^;

Posted by: Another Alex at May 29, 2005 09:15 AM

Perhaps the nutri-whatever bars only cost a penny?

Posted by: one who is greater than thou at May 29, 2005 06:58 PM

WTH IS BROKEN ABOUT THIS?!?!?!?!?!?!?!?!?!?

I CAN'T FIND THE BROKEN THING ANYWHERE IN THAT PHOTO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Posted by: Seth Nelson at July 22, 2005 05:14 PM

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