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December 14, 2006 12:03 AM

Broken: American Spirit cigarette ad

AmericanspiritcigadKevin Cawley writes:

The inside of this American Spirit cigarette ad fold out lists all the additives & chemicals which are in other cigarettes, yet not in American Spirits. The point of this being "Do you know what you're smoking?" That is, you should smoke a healthier cigarette, one without all these added chemicals. Right?


In addition to the standard Surgeon General's warning, the ad also contains a second warning:

"No additives in our tobacco does NOT mean a safer cigarette."

Does anyone want to explain what the point of the ad is?

(Inspired by Seth Godin and This is Broken)


••-~ - what would cgb spender say?

Posted by: she-snailie_@_v at December 14, 2006 12:45 AM

>Does anyone want to explain

>what the point of the ad is?

Yes. It's to mislead and manipulate consumers in order to trick them into buying their product.

I agree with you, it is broken; sadly, it's not the first advertisment that's had these aims and it won't be the last.

Posted by: Simon at December 14, 2006 01:54 AM

I don't think they're saying this is a healthier cigarette. The point is that it's a more authentic style cigarette. Not broken.

Posted by: dx27s at December 14, 2006 11:44 AM

It not very nice to trick people into death. BROKEN! dx27s, did you watch the video, it says that "the stupidity of the comments section is that no matter how broken something is, someone will say, 'I dont think its broken'..."

Posted by: dahobo at December 14, 2006 10:51 PM

I don't know this for a fact, but is it possible that this is a method they are using to try to both advertise their cigs, yet also comply with the federal rulings against the cigarette industry?

Have you ever noticed that many of the ads on TV for not smoking, especially the ones telling kids not to smoke are actually paid for by the tobacco companies? I think that was forced on them by the rulings... maybe this is their take on that (by showing you in detail, what the bad things are in cigarettes)???

Posted by: Memnon at December 15, 2006 04:49 PM

The second warning is also mandated by the government (see Just because a warning is mandated by the government doesn't mean it is true. I guarantee you that some additives make cigarettes less healthy. Therefore, the absence of those additives inarguably makes them less dangerous.

Posted by: henrybowmanaz at December 19, 2006 02:38 AM

Removing additives makes it a bit safer, but not enough safer that it is safe. Even this cigarettes is still very bad, just like other ones are.

Posted by: zzo38 at January 28, 2007 03:46 AM

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