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December 19, 2006 12:03 AM

Broken: Renter sign

715pagestreetMorgan Johnson submits a picture taken in San Francisco, California:

I saw this renter's sign with the url - with "street" written in as the last part of the url with a sharpie.

Really, what would be cheaper?  Printing up new signs or just registering the mispelled url?


What would be cheaper? Obviously, writing junk in with a Sharpie.


Posted by: henrybowmanaz at December 19, 2006 02:29 AM

It may not be an option to register that URL, it may be taken...

...and as I expected, when you go to the URL they want you to go to its a page specifically for the listing at that address in S.F. They probably decided it wasn't worth reprinting that one sign for that one listing.

Personally though, I agree, it looks dumb and they shouldn't have corrected it in that fashion, doesn't look very professional.

Posted by: Memnon at December 19, 2006 01:15 PM

I could see the need for the Sharpie if happened to be registered by someone else.. but it doesn't seem to be registered to someone.. at least Whois doesn't come up with anything.. to have with that font size would be impossible.. and to fit the address on 1 line might make it too small to be read from a distance too..

Posted by: Infinity306 at December 19, 2006 05:25 PM

It's possible that the sign writer considered the market situation before deciding how and whether to change the sign...

If there's an oversupply of apartments and not enough renters, then it's more important to have a professional looking sign, because you want to do everything you can to look better than the competition.

On the other hand, if there aren't enough apartments to go around (which is the more likely scenario), then it matters less what the sign looks like, as long as it works - because even if the sign looks like crap, you'll still get tons of renters making inquiries.

Posted by: Sashazur at December 19, 2006 07:11 PM

"but it doesn't seem to be registered to someone"

It is now... The domain currently holds a parking page.

Posted by: Daniel15 at December 20, 2006 05:58 AM

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