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December 1, 2006 12:03 AM

Broken: St. Croix Avis newspaper headline

Leisure_medBob Sifniades sends in a page from a US Virgin Islands paper:

My local paper, the St. Croix Avis, ran this headline - "Leisure hedline goes here" on October 13, 2006 for their weekly leisure column.



First! :-)

Seriously though, this is definately broken. Didn't any of the editors realise the mistake?

And what's also broken is the fact they can't spell headline :P

Posted by: Daniel15 at December 1, 2006 12:16 AM

and you know what's even funnier? They misspelled the word "headline" hahaha!

Posted by: krizpiyo at December 1, 2006 03:28 AM

I think they mispelled headline on purpose. You see, their headline takes 2 lines of space and if you look closely, you'll see that "Leisure hedline" takes the whole line space. Adding an additionnal "a" would lead the word headline to fall over to the second line which would obviously make the word "here" fall on an unwanted 3rd line. They figured out since this would never see the day in production (too bad somebody forgot to replace it this time :P) and that everybody would understand what hedline stands for, it was too much arse to spell it correctly and avoid a third unwanted line while keeping the font formatting (which is why this text is there on the first place).

Obviously though, the fact that this line saw the day on the actual newspaper is big big WTF and is broken!

Posted by: Gerrard Iaroos at December 1, 2006 08:17 AM

you should send this to Jay Leno for headlines...

Posted by: VHoratio at December 1, 2006 02:18 PM

I've seen "hedline" and the abbreviation "hed" used before elsewhere. It might be a bit of internal jargon. Sort of like reporters spelling "lead" as "lede".

Posted by: Bryan C at December 1, 2006 03:07 PM

I worked at a newspaper for several years, and yes it is internal jargon. A 'headline' can be a 'hed', a 'paragraph' is a 'graf', and there are many other terminoligies that one picks up after dealing with the newsroom computer systems after a while. I also saw typographical errors on the front page, on more than one occasion, never something as big as this broken hed.

Posted by: webtech42 at December 1, 2006 07:29 PM

Definitely a filler, definitely broken. An easy enough mistake to make, once when I was in college I turned in a paper with the temporary title "Papers are evil and must die," which I had forgotten to change to something more appropriate. Still got an A though, so I guess I wasn't the only one who didn't read it...

Posted by: CindyK at December 3, 2006 05:52 PM

I used to write newspaper software. This kind of thing happened so often we added code to detect the use of "Heading" in a headline - it would refuse to print out high-res - so you couldn't publish a dopey newspaper headline, but you could do everything else. You could mock up, print drafts, the works. Subsequent user actions caused us to name our internal newsletter "Hedding goes here".

Posted by: Josh Parris at April 2, 2007 02:52 AM

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